Portfolio
Videotron X JACKALOPE
The project
Back in 2017, Videotron jumped in the JACKALOPE adventure for the first year of a three editions partnership. The goal of joining the Canada’s largest action sports event as an official presenter emerged from the company’s need to reach a younger, connected generation that loves to move and share.
The experience
Over the years, the partnership has covered several marketing aspects. From different field activations, the creation of exclusive content and also by creating an artistic direction adapted to the colors of the presenting sponsor. All the actions taken were oriented toward the objective of giving the JACKALOPE’s festival-goers an experience that “money can’t buy”.
Exclusive content strategy
Exclusive content strategy between Videotron and JACKALOPE from conception to creation, all hosted on Videotron’s ”Le collectif” platform
Partnership’s evolution
2017 Edition
Digital wall
Videotron’s skatepark
Virtual Reality Space
Mobile charging station
Tony Hawk’s vert demo
2018 Edition
Videotron container with terrace overlooking the ramp
Virtual Reality Space
“Fast line” for Videotron customers
“Meet a pro” contest for a VIP experience
Tony Hawk & Mat Hoffman’s vert demo
2019 Edition
The “Spot Videotron”: Oasis of relaxation and discovery in the heart of the festival
“Fast line” for Videotron customers
SIM card distribution
Videotron charging station
The results after 3 years
- 94% of festival goers says Videotron has improved their experience
- 90% have a positive opinion towards the company
- 10,000 festival goers took advantage of the partnership