{"id":12071,"date":"2025-03-06T16:13:31","date_gmt":"2025-03-06T21:13:31","guid":{"rendered":"https:\/\/tribu.co\/?p=12071"},"modified":"2025-03-06T17:24:42","modified_gmt":"2025-03-06T22:24:42","slug":"sport-feminin-quand-le-silence-mediatique-freine-la-performance","status":"publish","type":"post","link":"https:\/\/tribu.co\/fr\/sport-feminin-quand-le-silence-mediatique-freine-la-performance\/","title":{"rendered":"Sport f\u00e9minin : quand le silence m\u00e9diatique freine la performance"},"content":{"rendered":"<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p style=\"text-align: center;\">Selon plusieurs \u00e9tudes, la pr\u00e9sence du sport f\u00e9minin dans les m\u00e9dias traditionnels canadiens demeure <strong>d\u00e9sesp\u00e9r\u00e9ment faible<\/strong>, oscillant entre <strong>seulement 4 \u00e0 6 %<\/strong>\u2026 et ce, depuis 35 ans. \u00c0 des ann\u00e9es-lumi\u00e8re de l\u2019\u00e9galit\u00e9, <strong>il est difficile d\u2019imaginer atteindre la parit\u00e9 un jour<\/strong>. Soyons honn\u00eates, c\u2019est choquant ! <strong>Et c\u2019est pr\u00e9cis\u00e9ment cette statistique qui nous a alarm\u00e9s<\/strong>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12072 aligncenter\" src=\"https:\/\/tribu.co\/app\/uploads\/2025\/02\/photo-article-joanny-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/tribu.co\/wp-content\/uploads\/2025\/02\/photo-article-joanny-200x300.jpg 200w, https:\/\/tribu.co\/wp-content\/uploads\/2025\/02\/photo-article-joanny-684x1024.jpg 684w, https:\/\/tribu.co\/wp-content\/uploads\/2025\/02\/photo-article-joanny-768x1150.jpg 768w, https:\/\/tribu.co\/wp-content\/uploads\/2025\/02\/photo-article-joanny-1026x1536.jpg 1026w, https:\/\/tribu.co\/wp-content\/uploads\/2025\/02\/photo-article-joanny.jpg 1368w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><br \/>\nHeureusement, nous assistons aujourd\u2019hui aux pr\u00e9mices d\u2019un r\u00e9el changement, et nous croyons que les prochaines g\u00e9n\u00e9rations pourront profiter d\u2019un sport f\u00e9minin plus accessible, spectaculaire et divertissant, avec les m\u00eames ressources dont b\u00e9n\u00e9ficie actuellement le sport masculin. En comptabilisant les r\u00e9seaux sociaux et le web, la visibilit\u00e9 du sport f\u00e9minin grimpe \u00e0 15 %. D\u2019ailleurs, selon V\u00e9ronique Dubois, directrice de la programmation \u00e0 <a href=\"https:\/\/www.instagram.com\/tvasports\/\">TVA Sports<\/a> et invit\u00e9e de notre documentaire Sportives sur l\u2019Adr\u00e9naline, le sport f\u00e9minin repr\u00e9sente entre 15 et 18 % de la couverture m\u00e9diatique de leurs cha\u00eenes. Elle ajoute : \u00ab <em>Mais encore l\u00e0, ce n\u2019est pas suffisant<\/em>. \u00bb Et nous sommes bien d\u2019accord !<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DC4a3bGP4Ez\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DC4a3bGP4Ez\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Femme d\u2019Hockey (@femmedhockey)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\">Si nous soulevons ce point, c\u2019est parce que ce manque \u00e0 gagner a des cons\u00e9quences importantes. Nous croyons qu\u2019il est essentiel d\u2019en prendre conscience pour pouvoir collectivement contribuer aux changements et \u00e0 l\u2019avancement des femmes dans le sport.<\/p>\n<h3 style=\"text-align: center;\">L\u2019IMAGE = DE L\u2019ARGENT<\/h3>\n<p style=\"text-align: center;\">On le sait, l\u2019industrie du sport repose sur les commandites. Comme l\u2019explique Florence-Agathe Dub\u00e9-Moreau, l\u2019une des sp\u00e9cialistes du documentaire : \u2018\u2019<em>si les femmes n\u2019ont pas acc\u00e8s \u00e0 l\u2019image, on ne pourra jamais atteindre l\u2019\u00e9galit\u00e9 parce l\u2019image veut aussi dire commanditaires, donc de l\u2019argent<\/em>.\u2019\u2019 Pour devenir une athl\u00e8te capable de rivaliser avec les meilleures au monde, il faut y consacrer tout son temps et avoir acc\u00e8s \u00e0 des ressources: installations et \u00e9quipement de qualit\u00e9, \u00e9quipes sp\u00e9cialis\u00e9es, comp\u00e9titions de niveau international, etc. C\u2019est d\u2019ailleurs pourquoi les nouvelles g\u00e9n\u00e9rations dominent les podiums, comme l\u2019indique notre pr\u00e9c\u00e9dent article <a href=\"https:\/\/tribu.co\/fr\/sports-daction-un-nouveau-modele-porte-par-la-gen-z\/\">Sports d\u2019Action : Un nouveau mod\u00e8le port\u00e9 par la Gen Z<\/a>.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DCUGyR7RMBH\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DCUGyR7RMBH\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par E\u0301ditions du remue-me\u0301nage (@editions.remue.menage)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.instagram.com\/laurieblouin1\/\">Laurie Blouin<\/a>, snowboardeuse professionnelle, aborde justement ce sujet dans le documentaire. Pour atteindre les plus hauts sommets, elle privil\u00e9gie l&#8217;entra\u00eenement avec le Air Bag. Mais une session peut co\u00fbter jusqu\u2019\u00e0 2000$ ! Elle souligne: \u2018<em>\u2019sans l\u2019argent des commanditaires, tout \u00e7a ne serait pas possible.<\/em>\u2019\u2019 Selon elle, le manque de commandites pour les femmes contribue aux in\u00e9galit\u00e9s dans le sport\u2014surtout en raison des montants allou\u00e9s par contrat, souvent inf\u00e9rieurs \u00e0 ceux des hommes. Mais logiquement, si vous \u00e9tiez commanditaire, investiriez-vous davantage dans les hommes, qui occupent 95 % de la couverture m\u00e9diatique, ou dans les femmes, qui en occupent en moyenne seulement 5 % ? Un v\u00e9ritable cercle vicieux, n\u2019est-ce pas ?<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/ClzpiZ6Nuo2\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/ClzpiZ6Nuo2\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Laurie Blouin (@laurieblouin1)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\">C\u2019est pourquoi il est crucial d\u2019investir dans le sport f\u00e9minin. En ce moment, il co\u00fbte moins cher, mais \u00e0 long terme, il pourrait s\u2019av\u00e9rer extr\u00eamement rentable ! C\u2019est d\u2019ailleurs l\u2019initiative que s\u2019est lanc\u00e9e la soci\u00e9t\u00e9 <a href=\"https:\/\/www.instagram.com\/canadiantire\/\">Canadian Tire<\/a> en 2023, en s\u2019engageant \u00e0 allouer au moins 50 % de ses fonds de commandite \u00e0 l\u2019avancement du sport professionnel f\u00e9minin d\u2019ici 2026. Et il faut saluer la marque Nike, qui depuis 1972 est un pr\u00e9curseur dans le soutien du sport f\u00e9minin. Esp\u00e9rons que ces initiatives inspireront d\u2019autres entreprises \u00e0 suivre le mouvement !<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DF32H4aywnq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DF32H4aywnq\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Nike (@nike)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3 style=\"text-align: center;\">LE MANQUE D\u2019IDENTIFICATION DES FILLES\/FEMMES AU SPORT<\/h3>\n<p style=\"text-align: center;\">\u00c0 l\u2019\u00e9chelle mondiale, les statistiques s\u2019accordent pour dire que les jeunes filles sont moins actives que les gar\u00e7ons, et c\u2019est un v\u00e9ritable enjeu de soci\u00e9t\u00e9 quand on constate qu\u2019au terme du secondaire, 9 filles sur 10 ne r\u00e9pondent pas aux normes canadiennes en mati\u00e8re d\u2019activit\u00e9 physique. Plusieurs raisons expliquent ce ph\u00e9nom\u00e8ne, mais le manque de repr\u00e9sentativit\u00e9 est sans aucun un facteur cl\u00e9. Les jeunes filles ont besoin d\u2019inspiration pour comprendre qu\u2019elles ont une place dans le sport et pour d\u00e9velopper un sentiment d\u2019appartenance.<\/p>\n<p style=\"text-align: center;\"><strong><em>Les mod\u00e8les de r\u00e9ussite f\u00e9minine dans le sport sont essentiels puisqu\u2019on ne peut pas \u00eatre ce que l\u2019on ne voit pas !<\/em><\/strong><\/p>\n<p style=\"text-align: center;\">Par exemple, les jeux Olympiques de 1976 \u00e0 Montr\u00e9al ont \u00e9t\u00e9 les premiers jeux \u00e0 \u00eatre diffus\u00e9s \u00e0 la t\u00e9l\u00e9vision. Pour la premi\u00e8re fois, le public pouvait voir des femmes pratiquer des sport \u00e0 l\u2019\u00e9cran. Cet \u00e9v\u00e9nement a eu un impact incroyable sur le taux d\u2019inscription des filles en sport, notamment en gymnastique, car elles r\u00eavaient toutes de devenir la prochaine <a href=\"https:\/\/www.instagram.com\/comaneci10\/\">Nadia Comaneci<\/a>.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DF4EZewsss5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DF4EZewsss5\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par APIK (@apikfest)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p style=\"text-align: center;\"><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\">Dans les sports extr\u00eames, <a href=\"https:\/\/www.instagram.com\/laurieblouin1\/\">Laurie Blouin<\/a> confie en entrevue que Jamie Anderson a \u00e9t\u00e9 une figure embl\u00e9matique pour elle. V\u00e9ritable l\u00e9gende du snowboard, Jamie a marqu\u00e9 l\u2019histoire des sports d\u2019action, remportant notamment 21 m\u00e9dailles aux <a href=\"https:\/\/www.instagram.com\/xgames\/\">X Games.<\/a> Dans les ann\u00e9es 2010, elle a prouv\u00e9 aux femmes du monde entier qu\u2019il \u00e9tait possible de vivre de sa passion, \u00e0 une \u00e9poque o\u00f9 la pr\u00e9sence f\u00e9minine dans les sports d\u2019action \u00e9tait encore rare. Aujourd\u2019hui, l\u2019effet d\u2019\u00e9mulation est ind\u00e9niable : le snowboard f\u00e9minin atteint des sommets in\u00e9gal\u00e9s, les performances sont spectaculaires, et le public est bel et bien au rendez-vous !<\/p>\n<h3 style=\"text-align: center;\">CROIRE QUE LE SPORT F\u00c9MININ N\u2019INT\u00c9RESSE PAS LES GENS EST FAUX !<\/h3>\n<p style=\"text-align: center;\">Les experts s\u2019entendent pour dire que le choix des m\u00e9dias contribue au d\u00e9sint\u00e9r\u00eat du public pour le sport f\u00e9minin. Le manque de couverture m\u00e9diatique perp\u00e9tue l\u2019id\u00e9e que le sport f\u00e9minin est moins important ou moins captivant que le sport masculin. Pourtant, d\u00e8s qu\u2019on en parle, qu\u2019on le rend accessible et qu\u2019on en fait la promotion, le public r\u00e9pond pr\u00e9sent ! Nous l\u2019avons vu en 2024 avec la premi\u00e8re saison de la LPHQ : les 21 105 si\u00e8ges du Centre Bell \u00e9taient remplis et les billets se sont vendus en un temps record!<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C6G1Py5r2t1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/C6G1Py5r2t1\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Canadian Women &amp; Sport (@womenandsportca)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.instagram.com\/smguglielmino68\/\">Scott Guglielmino<\/a>, directeur g\u00e9n\u00e9ral des X Games, a d\u2019ailleurs d\u00e9clar\u00e9 en 2024 qu\u2019ils avaient choisi de clore les X Games d\u2019hiver avec une \u00e9preuve f\u00e9minine en raison des excellents taux d\u2019audience : \u00ab<em> Le public est int\u00e9ress\u00e9, et nous avons constat\u00e9 une augmentation significative de l\u2019engouement<\/em>. \u00bb Les \u00e9v\u00e9nements sportifs et les r\u00e9cents X Games seront d\u2019ailleurs au centre de notre prochain article.<\/p>\n<p style=\"text-align: center;\">Et les chiffres parlent d\u2019eux-m\u00eames : 49 % des Canadiens estiment que regarder du sport f\u00e9minin est tout aussi, voire plus, divertissant que de regarder du sport masculin. Et les femmes aussi regardent du sport ! Toujours selon V\u00e9ronique Dubois, 39 % de l\u2019auditoire de TVA Sports et TVA Sports 2 est f\u00e9minin.<\/p>\n<h3 style=\"text-align: center;\">COLLECTIVEMENT, DONNONS PLUS DE VISIBILIT\u00c9 AUX SPORTIVES<\/h3>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C-z5lVexwM4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/C-z5lVexwM4\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par TRIBU (@tribuexperientiel)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p style=\"text-align: center;\"><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\">Par nos actions, tentons de r\u00e9\u00e9quilibrer la visibilit\u00e9 accord\u00e9e aux femmes par rapport aux hommes dans le sport. Et \u00e7a commence par chacun de nous\u2014en regardant et en partageant du contenu sportif f\u00e9minin. Chez Tribu, nous faisons un effort conscient pour mettre de l\u2019avant des images de femmes en action dans nos publications. Ce n\u2019\u00e9tait pas toujours un r\u00e9flexe, et c\u2019est normal : la sph\u00e8re sportive est domin\u00e9e par les hommes depuis des centaines (voire des milliers) d\u2019ann\u00e9es. Mais il est grand temps de changer ces vieilles habitudes d\u00e9su\u00e8tes !<\/p>\n<h3 style=\"text-align: center;\"><strong>En attendant, commencez par regarder la webs\u00e9rie<a href=\"https:\/\/www.telequebec.tv\/programmation\/sportives-sur-l-adrenaline\"> Sportives sur l\u2019Adr\u00e9naline : La Rel\u00e8ve<\/a>. Cinq \u00e9pisodes mettant en lumi\u00e8re des athl\u00e8tes f\u00e9minines incroyables \u00e0 qui nous avions envie d\u2019offrir de la visibilit\u00e9 parce qu\u2019elles sont tout simplement WOW, et qu\u2019on ne parle pas assez d\u2019elles dans les m\u00e9dias !<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":12101,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2,95,94],"tags":[155,182,98,121],"class_list":["post-12071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international","category-news","category-sports-action","tag-festival","tag-sport-daction","tag-sports","tag-tribu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sport f\u00e9minin : quand le silence m\u00e9diatique freine la performance - Tribu Exp\u00e9rientiel<\/title>\n<meta name=\"description\" content=\"La pr\u00e9sence du sport f\u00e9minin dans les m\u00e9dias traditionnels canadiens demeure d\u00e9sesp\u00e9r\u00e9ment faible, oscillant entre seulement 4 \u00e0 6 %\u2026 et ce, depuis 35 ans. \u00c0 des ann\u00e9es-lumi\u00e8re de l\u2019\u00e9galit\u00e9, il est difficile d\u2019imaginer atteindre la parit\u00e9 un jour. 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