{"id":6620,"date":"2020-11-11T13:46:54","date_gmt":"2020-11-11T18:46:54","guid":{"rendered":"https:\/\/tribu.co\/?p=6620"},"modified":"2023-08-02T12:45:04","modified_gmt":"2023-08-02T17:45:04","slug":"tribu-10-ans-de-rassemblements-inspires-par-la-passion","status":"publish","type":"post","link":"https:\/\/tribu.co\/fr\/tribu-10-ans-de-rassemblements-inspires-par-la-passion\/","title":{"rendered":"10 ans de rassemblements inspir\u00e9s par la passion"},"content":{"rendered":"<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h6 style=\"text-align: center;\">Temps de lecture : 5 min<\/h6>\n<p>Ce mois-ci, <strong>Tribu f\u00eate ses 10 ans.<\/strong> \u00c0 d\u00e9faut de pouvoir vous r\u00e9unir pour c\u00e9l\u00e9brer, nous allons revenir chaque semaine sur les aventures les plus \u00e9piques \u00e0 travers les yeux de ceux qui nous ont accompagn\u00e9s : festivaliers, athl\u00e8tes, partenaires ou membres de l&#8217;\u00e9quipe.<\/p>\n<p><strong>Tribu, c&#8217;est avant tout une histoire de rassemblements inspir\u00e9s par la passion.<\/strong><\/p>\n<p>Qu\u2019ont en commun le festival JACKALOPE, le Rainbow Six Invitational et Mud Rocker? Ils ont permis \u00e0 des gens ayant une passion commune de se rassembler\u2026 et c\u2019est exactement de cette fa\u00e7on que Tribu a vu le jour.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2>Des passionn\u00e9s et une cour arri\u00e8re<\/h2>\n<p>Personne n\u2019aurait pu pr\u00e9dire qu\u2019un party de cour arri\u00e8re dans le quartier Rosemont, \u00e0 Montr\u00e9al, allait mener \u00e0 une aventure aussi intense.<\/p>\n<p><em>\u00ab C\u2019est parti d\u2019un d\u00e9lire de jeunes passionn\u00e9s et \u00e7a a pris de l\u2019ampleur, raconte Micah Desforges, fondateur de Tribu. Dans l\u2019appart sur la rue Masson o\u00f9 on \u00e9tait en 2009, on faisait constamment des partys th\u00e9matiques. Et \u00e0 un moment, on a d\u00e9cid\u00e9 de faire un \u00absnowboard backyard contest\u00bb avec de la neige de zambonis, un concept qui n\u2019avait pas vraiment \u00e9t\u00e9 vu \u00e0 Montr\u00e9al. \u00bb<\/em><\/p>\n<p>Des tonnes de passionn\u00e9s de snowboard se sont alors retrouv\u00e9s dans la cour arri\u00e8re de Micah et ses colocataires.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/7905954\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p><em>\u00ab J\u2019avais r\u00e9ussi \u00e0 trouver des commanditaires, la cour \u00e9tait pleine \u00e0 craquer et les voisins prenaient leur petit verre de vin rouge en regardant \u00e7a, se rappelle Micah. \u00c7a avait \u00e9t\u00e9 fou, les gens n\u2019en revenaient pas. Puis le lendemain matin, alors que plein de gens \u00e9taient couch\u00e9s un peu partout dans l\u2019appart, une amie de l\u2019\u00e9poque m\u2019a mis au d\u00e9fi de le faire encore plus gros la prochaine fois\u2026 \u00bb\u00a0<\/em><\/p>\n<p>Un <em>\u00abt\u2019es pas game\u00bb<\/em> qui n\u2019est pas tomb\u00e9 dans l\u2019oreille d\u2019un sourd. Ainsi est n\u00e9 le Amnesia Shack Attack, une comp\u00e9tition de snowboard et de ski sur la rue Sainte-Catherine, \u00e0 Montr\u00e9al. Le <a href=\"https:\/\/vimeo.com\/81741967\">Amnesia Shack Attack<\/a> s\u2019est \u00e9ventuellement transform\u00e9 en <a href=\"https:\/\/tribu.co\/fr\/project\/empire-city-troopers-2015\/\">Empire City Troopers<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/347356693\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2>MUD ROCKER racont\u00e9 par Marc- Antoine<\/h2>\n<p>Si les sports d\u2019hiver ont \u00e9t\u00e9 un \u00e9l\u00e9ment d\u00e9clencheur, Tribu n\u2019a jamais eu peur de s\u2019aventurer au c\u0153ur d\u2019autres sports d\u2019action.<\/p>\n<p>En 2014 et 2015, la comp\u00e9tition de v\u00e9lo de montagne et de BMX <a href=\"https:\/\/tribu.co\/fr\/project\/mud-rocker-2015\/\">Mud Rocker<\/a> a vu le jour et a rassembl\u00e9 plus de dix mille passionn\u00e9s. Les athl\u00e8tes \u00e9taient alors invit\u00e9s \u00e0 se lancer sur des gros modules install\u00e9s directement sur le boulevard Saint-Laurent. Pour l\u2019occasion, notre \u00e9quipe a d\u00fb ramener des tonnes de terre en plein centre-ville.<\/p>\n<p>Parmi eux se trouvait Marc-Antoine Lalonde, un f\u00e9ru de ski et de BMX. Alors \u00e2g\u00e9 de 18 ans, il avait \u00e9t\u00e9 invit\u00e9 par l\u2019un de ses amis commandit\u00e9 qui participait \u00e0 la comp\u00e9tition.<\/p>\n<p><em>\u00ab Je me suis un peu inscrit \u00e0 la derni\u00e8re minute sur un coup de t\u00eate, parce que je ne pensais pas vraiment avoir ma place, j\u2019\u00e9tais pas vraiment du m\u00eame niveau que les pros. \u00bb<\/em><\/p>\n<p>Inspir\u00e9 par l\u2019adr\u00e9naline, Marc-Antoine a r\u00e9ussi quelques 360 degr\u00e9s avec son BMX avant de r\u00e9ellement d\u00e9cider de repousser ses propres limites.<\/p>\n<p><em>\u00ab C\u2019\u00e9tait vraiment un coup de t\u00eate. Je regardais les autres participants autour de moi, ils avaient tous mon \u00e2ge et ils avaient tous l\u2019air normaux comme moi. Ils faisaient tous des tricks fous et je m\u2019\u00e9tais dit que \u00e7a faisait longtemps que le backflip \u00e9tait sur ma liste\u2026 alors si il y avait un moment pour le faire, c\u2019\u00e9tait l\u00e0! \u00bb<\/em><\/p>\n<p>Mission accomplie, c\u2019est \u00e0 Mud Rocker que Marc-Antoine a r\u00e9ussi son tout premier backflip!<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/93p9B2tv7r\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/93p9B2tv7r\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Marc-Antoine Lalonde (@marc_en_ciel_lalonde)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2015-11-09T15:46:53+00:00\">Nov 9, 2015 at 7:46am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<em>\u00ab Une chance que je me suis inscrit, c\u2019\u00e9tait tellement une belle exp\u00e9rience, c\u2019\u00e9tait malade! \u00bb<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/139742662\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2>Le SIX INVITATIONAL racont\u00e9 par Alec<\/h2>\n<p>Croyez-nous sur parole, l\u2019adr\u00e9naline est aussi fort pr\u00e9sente dans les \u00e9v\u00e9nements de Esport.<\/p>\n<p>Depuis 2017, <a href=\"https:\/\/montreal.ubisoft.com\/fr\/\">Ubisoft<\/a> fait confiance \u00e0 Tribu pour l\u2019organisation du <a href=\"https:\/\/tribu.co\/fr\/project\/six-invitational-2020\/\">SIX INVITATIONAL<\/a>, un \u00e9v\u00e9nement de Esport regroupant \u00e0 Montr\u00e9al les plus grands fans du jeu <a href=\"https:\/\/rainbow6.ubisoft.com\/siege\/fr-ca\/home\/\">Rainbow 6 Siege<\/a>.<\/p>\n<p><em>\u00ab J\u2019ai commenc\u00e9 \u00e0 jouer \u00e0 Rainbow 6 quand le jeu est sorti et je voyais la sc\u00e8ne pro prendre de plus en plus d\u2019ampleur, raconte Alec Laberge. Je n\u2019ai pas pu aller au premier SIX INVITATIONAL parce que j\u2019\u00e9tais \u00e0 l\u2019\u00e9cole, mais j\u2019avais tout regard\u00e9 en ligne \u00e0 l\u2019insu de mon professeur\u2026 et je me suis dit que je devais absolument y aller l\u2019ann\u00e9e suivante. \u00bb<\/em><\/p>\n<p>En 2018, le festivalier Alec Laberge \u00e9tait sur place pour encourager son \u00e9quipe pr\u00e9f\u00e9r\u00e9e, les Evil Geniuses. V\u00e9ritable passionn\u00e9 de Rainbow 6 et de Esport en g\u00e9n\u00e9ral, Alec a v\u00e9cu sa toute premi\u00e8re exp\u00e9rience de Esport en direct au SIX INVITATIONAL.<\/p>\n<p><em>\u00ab Pour moi, les \u00e9v\u00e9nements de Esport c\u2019est tr\u00e8s important pour montrer au monde \u00e0 quel point les jeux vid\u00e9os sont populaires et que la passion est partag\u00e9e par beaucoup de gens. \u00bb<\/em><\/p>\n<p>Et Alec est d\u00e9sormais un personnage connu des \u00e9v\u00e9nements Esport, puisqu\u2019il ne passe jamais inaper\u00e7u quand il encourage ses joueurs pr\u00e9f\u00e9r\u00e9s!<\/p>\n<p><em>\u00ab Quand je vais aux \u00e9v\u00e9nements, j\u2019aime \u00e7a me d\u00e9fouler, j\u2019aime \u00e7a encourager et \u00eatre vocal! C\u2019est de l\u00e0 qu\u2019est parti le Crazy EG fan! \u00bb<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-image\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-image-frame\">\n\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/11\/Tohu2-2018-cre\u0301dit-Loic-Romer--1920x0-c-default.jpg\">\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"b-image-legend wysiwyg\">\n\t\t\t \t<p>Alec Laberge \/ Six Invitational 2018<br \/>\nCr\u00e9dit : Loic Romer<\/p>\n\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2>JACKALOPE racont\u00e9 par Vid\u00e9otron<\/h2>\n<p>Les boutiques <a href=\"https:\/\/amnesiashop.com\/\">Amnesia<\/a> et <a href=\"https:\/\/thinkempire.com\/\">Empire<\/a> ont \u00e9t\u00e9 parmi les premiers partenaires \u00e0 donner un coup de pouce \u00e0 Tribu. L\u2019entreprise a par la suite pu compter sur le soutien inestimable de g\u00e9ants comme <a href=\"https:\/\/www.redbull.com\/ca-fr\/energydrink\">Red Bull<\/a>, <a href=\"https:\/\/www.harley-davidson.com\/ca\/fr\/index.html\">Harley-Davidson<\/a>, <a href=\"https:\/\/pabstblueribbon.com\/\">Pabst Blue Ribbon<\/a>, <a href=\"https:\/\/www.yeti.com\/\">Yeti<\/a> mais aussi <a href=\"https:\/\/videotron.com\/\">Vid\u00e9otron<\/a>.<\/p>\n<p>Le g\u00e9ant des t\u00e9l\u00e9communications a saut\u00e9 \u00e0 pieds joints dans l\u2019aventure <a href=\"http:\/\/jackalope.tribu.co\">JACKALOPE<\/a>, un festival de sports d\u2019action mettant en vedette le skateboard, l\u2019escalade, le v\u00e9lo, le base jump et plus.<\/p>\n<p><em>\u00ab Ce qui nous a accroch\u00e9, c\u2019\u00e9tait le r\u00eave de Micah et la fa\u00e7on dont il mettait de l\u2019avant les sports d\u2019action, raconte Catherine Souli\u00e9, directrice des alliances strat\u00e9giques chez Vid\u00e9otron. Son objectif \u00e9tait de d\u00e9mocratiser les sports d\u2019action et l\u2019ADN de ce qu\u2019il voulait faire de son \u00e9v\u00e9nement nous a accroch\u00e9. Le public cible \u00e9tait aussi un public auquel nous ne parlions pas. On devait parler aux jeunes pour notre produit mobilit\u00e9\u2026 alors tous les \u00e9l\u00e9ments \u00e9taient l\u00e0.\u00bb\u00a0<\/em><\/p>\n<p>Vid\u00e9otron a aid\u00e9 JACKALOPE \u00e0 cro\u00eetre rapidement au cours des quatre derni\u00e8res ann\u00e9es, notamment en allant chercher la l\u00e9gende Tony Hawk.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-image\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-image-frame\">\n\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/11\/Jackalope_TonyHawk_YannRoy_2017_027-1920x0-c-default.jpg\">\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"b-image-legend wysiwyg\">\n\t\t\t \t<p>Tony Hawk \/ JACKALOPE 2017<br \/>\nCr\u00e9dit : Yann Roy<\/p>\n\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p><em>\u00ab Lors des n\u00e9gociations, je trouvais qu\u2019il manquait un petit quelque chose alors j\u2019ai demand\u00e9 \u00e0 Micah quel \u00e9tait son r\u00eave. Il m\u2019a r\u00e9pondu que son r\u00eave \u00e9tait de faire venir Tony Hawk. \u00bb<\/em><\/p>\n<p>Catherine et Vid\u00e9otron ont donc aid\u00e9 l\u2019\u00e9quipe \u00e0 r\u00e9aliser ce r\u00eave. Gr\u00e2ce \u00e0 un partenariat entre <a href=\"https:\/\/www.samsung.com\/ca_fr\/\">Samsung<\/a> et <a href=\"https:\/\/videotron.com\/\">Vid\u00e9otron<\/a>, la l\u00e9gende du skate s\u2019est point\u00e9e pour la premi\u00e8re fois \u00e0 <a href=\"https:\/\/tribu.co\/fr\/project\/jackalope-2017\/\">JACKALOPE en 2017<\/a>, attirant ainsi pr\u00e8s de 10 000 spectateurs aux abords du Stade olympique.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2>Mais qui aurait cru qu\u2019un party de cour arri\u00e8re allait mener \u00e0 d\u2019aussi belles aventures?<\/h2>\n<p>Que ce soit nos festivaliers, nos partenaires, notre \u00e9quipe ou nos athl\u00e8tes, Tribu c\u2019est aussi 10 ans d&#8217;exp\u00e9riences dans lesquelles on repousse les limites pour nous d\u00e9passer. 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