{"id":10471,"date":"2024-01-22T16:20:43","date_gmt":"2024-01-22T21:20:43","guid":{"rendered":"https:\/\/tribu.co\/?post_type=project&#038;p=10471"},"modified":"2024-02-09T15:06:48","modified_gmt":"2024-02-09T20:06:48","slug":"marathons-beneva-de-montreal-et-de-quebec-2023","status":"publish","type":"project","link":"https:\/\/tribu.co\/fr\/project\/marathons-beneva-de-montreal-et-de-quebec-2023\/","title":{"rendered":"ACTIVATIONS MARATHONS BENEVA DE MONTR\u00c9AL ET DE QU\u00c9BEC 2023"},"content":{"rendered":"<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p style=\"text-align: center;\"><strong>Le Projet<\/strong><\/p>\n<p style=\"text-align: center;\">Pour une deuxi\u00e8me ann\u00e9e, <a href=\"https:\/\/www.beneva.ca\/fr\">Beneva<\/a> \u00e9tait le commanditaire en titre des marathons de Montr\u00e9al et de Qu\u00e9bec. Pour l\u2019occasion, Tribu assurait l\u2019id\u00e9ation, la conceptualisation, la cr\u00e9ation, la production et l\u2019ex\u00e9cution terrain de l\u2019ensemble de l\u2019activation des deux commandites (avant, pendant et apr\u00e8s). Les objectifs de ces activations \u00e9tait de renforcer le message de bienveillance et bien-\u00eatre du coureur ainsi que de cr\u00e9er une exp\u00e9rience qui apporte de la valeur ajout\u00e9e aux participants ainsi qu\u2019aux \u00e9v\u00e9nements.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-gallery\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-gallery-items\">\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2024\/01\/ynp-Beneva2023-7-scaled-1920x0-c-default.jpeg)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p style=\"text-align: center;\"><strong>L&#8217; Exp\u00e9rience<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>AVANT &#8211; cr\u00e9ation de contenu<br \/>\n<\/strong>Par l\u2019entremise de capsules vid\u00e9os, r\u00e9alis\u00e9es en amont des \u00e9v\u00e9nements, nous avons g\u00e9n\u00e9rer de la visibilit\u00e9 \u00e0 Beneva et ses partenariats avec les deux marathons et amplifier le positionnement de Beneva envers le CHEERS &#8211; un application qui permet aux parents et amis d\u2019encourager son coureur pendant l\u2019\u00e9v\u00e9nement &#8211; afin de se positionner comme un acteur bienveillant ;<\/p>\n<p style=\"text-align: center;\"><strong>Pr\u00e9sence terrain<br \/>\n<\/strong>Nous avons produit un espace BENEVA lors de l\u2019EXPO-MARATHON dans le but de pousser les messages-cl\u00e9s.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/865958205?share=copy\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p style=\"text-align: center;\"><strong>PENDANT &#8211; Exp\u00e9rience de marque terrain<\/strong><\/p>\n<p>Nous avons fait vivre la marque \u00e0 travers une activation terrain sur le lieu principal de l\u2019\u00e9v\u00e9nement afin de positionner Beneva comme un leader de bonnes actions aupr\u00e8s de la communaut\u00e9 des coureurs, pendant l\u2019\u00e9v\u00e9nement. L\u2019activation se composait d\u2019une zone de r\u00e9cup\u00e9ration qui mettait \u00e0 la disposition des coureurs des articles de r\u00e9cup\u00e9ration ainsi qu\u2019un espace de relaxation. Des smoothies gratuits \u00e9taient \u00e9galement offerts.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-gallery\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-gallery-items\">\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2024\/01\/ynp-Beneva2023-c-238-scaled-1920x0-c-default.jpeg)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2024\/01\/ynp-Beneva2023-c-301-scaled-1920x0-c-default.jpeg)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p style=\"text-align: center;\"><strong>APR\u00c8S &#8211; Cr\u00e9ation de contenu<\/strong><\/p>\n<p>Une vid\u00e9o r\u00e9capitulative a \u00e9t\u00e9 produite \u00e0 la suite des deux \u00e9v\u00e9nements.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/871515823?share=copy\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-enum\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t\t\t\t<div class=\"b-enum-heading wysiwyg wysiwyg--small wysiwyg--color\">\n\t\t\t\t<p><strong>LES R\u00c9SULTATS<\/strong><\/p>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"b-enum-items\">\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\tTotal de 30000 coureurs \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-label\">\n\t\t\t\t\t\t\taux deux marathons\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t+ de 52000 CHEERS re\u00e7u\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-label\">\n\t\t\t\t\t\t\tpendant les 2 marathons\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t+ de 38000 interceptions \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-label\">\n\t\t\t\t\t\t\taux activations\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"author":14,"featured_media":0,"menu_order":0,"template":"","project-service":[35],"project-event":[],"project-location":[64],"class_list":["post-10471","project","type-project","status-publish","hentry","project-service-experience-de-marque","project-location-canada-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACTIVATIONS MARATHONS BENEVA DE MONTR\u00c9AL ET DE QU\u00c9BEC 2023 - Tribu Exp\u00e9rientiel<\/title>\n<meta name=\"description\" content=\"Pour une deuxi\u00e8me ann\u00e9e, Beneva \u00e9tait le commanditaire en titre des marathons de Montr\u00e9al et de Qu\u00e9bec. Pour l\u2019occasion, Tribu assurait l\u2019id\u00e9ation, la conceptualisation, la cr\u00e9ation, la production et l\u2019ex\u00e9cution terrain de l\u2019ensemble de l\u2019activation des deux commandites (avant, pendant et apr\u00e8s). Les objectifs de ces activations \u00e9tait de renforcer le message de bienveillance et bien-\u00eatre du coureur ainsi que de cr\u00e9er une exp\u00e9rience qui apporte de la valeur ajout\u00e9e aux participants ainsi qu\u2019aux \u00e9v\u00e9nements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tribu.co\/fr\/project\/marathons-beneva-de-montreal-et-de-quebec-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACTIVATIONS MARATHONS BENEVA DE MONTR\u00c9AL ET DE QU\u00c9BEC 2023 - Tribu Exp\u00e9rientiel\" \/>\n<meta property=\"og:description\" content=\"Pour une deuxi\u00e8me ann\u00e9e, Beneva \u00e9tait le commanditaire en titre des marathons de Montr\u00e9al et de Qu\u00e9bec. Pour l\u2019occasion, Tribu assurait l\u2019id\u00e9ation, la conceptualisation, la cr\u00e9ation, la production et l\u2019ex\u00e9cution terrain de l\u2019ensemble de l\u2019activation des deux commandites (avant, pendant et apr\u00e8s). Les objectifs de ces activations \u00e9tait de renforcer le message de bienveillance et bien-\u00eatre du coureur ainsi que de cr\u00e9er une exp\u00e9rience qui apporte de la valeur ajout\u00e9e aux participants ainsi qu\u2019aux \u00e9v\u00e9nements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tribu.co\/fr\/project\/marathons-beneva-de-montreal-et-de-quebec-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Tribu Exp\u00e9rientiel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TribuExperientiel\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-09T20:06:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/03\/Tribu-Header-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4096\" \/>\n\t<meta property=\"og:image:height\" content=\"2399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@tribu_exp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tribu.co\/fr\/project\/marathons-beneva-de-montreal-et-de-quebec-2023\/\",\"url\":\"https:\/\/tribu.co\/fr\/project\/marathons-beneva-de-montreal-et-de-quebec-2023\/\",\"name\":\"ACTIVATIONS MARATHONS BENEVA DE MONTR\u00c9AL ET DE QU\u00c9BEC 2023 - Tribu Exp\u00e9rientiel\",\"isPartOf\":{\"@id\":\"https:\/\/tribu.co\/#website\"},\"datePublished\":\"2024-01-22T21:20:43+00:00\",\"dateModified\":\"2024-02-09T20:06:48+00:00\",\"description\":\"Pour une deuxi\u00e8me ann\u00e9e, Beneva \u00e9tait le commanditaire en titre des marathons de Montr\u00e9al et de Qu\u00e9bec. 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