{"id":10545,"date":"2024-03-07T14:48:05","date_gmt":"2024-03-07T19:48:05","guid":{"rendered":"https:\/\/tribu.co\/?post_type=project&p=10545"},"modified":"2026-02-25T10:05:54","modified_gmt":"2026-02-25T15:05:54","slug":"beneva-x-alouettes-de-montreal","status":"publish","type":"project","link":"https:\/\/tribu.co\/fr\/project\/beneva-x-alouettes-de-montreal\/","title":{"rendered":"BENEVA x ALOUETTES DE MONTR\u00c9AL"},"content":{"rendered":"
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Le Projet<\/strong><\/h2>\n

Pour une troisi\u00e8me ann\u00e9e, Beneva<\/a> a donn\u00e9 comme mandat \u00e0 Tribu de cr\u00e9er une exp\u00e9rience de marque M\u00c9MORABLE et durable avant, pendant et apr\u00e8s le match des Alouettes de Montr\u00e9al<\/a>, pr\u00e9sent\u00e9 par Beneva (9 octobre 2023) dans le but de faire rayonner la marque aupr\u00e8s des fans des Alouettes et ce, autant \u00e0 l\u2019int\u00e9rieur qu\u2019\u00e0 l\u2019ext\u00e9rieur du Stade.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n

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L’exp\u00e9rience<\/h2>\n

Cr\u00e9ation d\u2019une exp\u00e9rience 360 pour un match des Alouettes de Montr\u00e9al pr\u00e9sent\u00e9 par Beneva<\/strong><\/p>\n

Id\u00e9alisation de contenu vid\u00e9o pour les r\u00e9seaux sociaux de Beneva<\/strong><\/p>\n

\u00a0Activation au tailgate et dans le stade
\n<\/strong>programmation immersive avec des jeux participatifs, distribution strat\u00e9gique d’objets promo aux couleurs de Beneva. Tous les bambams ont \u00e9t\u00e9 recycl\u00e9s contribuant ainsi \u00e0 la durabilit\u00e9 de l’\u00e9v\u00e9nement sportif.<\/p>\n

Animation de foule
\n<\/strong>lancement dynamique de mini ballons de football Beneva pour animer la foule et renforcer l’esprit d’\u00e9quipe, vagues humaines Beneva dans la foule deux fois durant le match.<\/p>\n

Application photos
\n<\/strong>des agents Beneva se d\u00e9pla\u00e7aient sur le site avec des tablettes \u00e9quip\u00e9es d’une application photos avec un filtre unique, cr\u00e9ant l’illusion d’\u00eatre entour\u00e9s par les joueurs des Alouettes<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n

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Les r\u00e9sultats?<\/h2>\n\n\t\t\t<\/div>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\t20,662 SPECTATEURS PR\u00c9SENTS\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tlors du match\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t+ de 3500 OBJETS PROMOTIONNELS DISTRIBU\u00c9S \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tlors du match\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"author":14,"featured_media":10552,"menu_order":0,"template":"","project-service":[35],"project-event":[39],"project-location":[64],"class_list":["post-10545","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-experience-de-marque","project-event-experience-de-marque","project-location-canada-fr"],"acf":[],"yoast_head":"\nBENEVA x ALOUETTES DE MONTR\u00c9AL - Tribu Exp\u00e9rientiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tribu.co\/fr\/project\/beneva-x-alouettes-de-montreal\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BENEVA x ALOUETTES DE MONTR\u00c9AL - Tribu Exp\u00e9rientiel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tribu.co\/fr\/project\/beneva-x-alouettes-de-montreal\/\" \/>\n<meta property=\"og:site_name\" content=\"Tribu Exp\u00e9rientiel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TribuExperientiel\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T15:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tribu.co\/wp-content\/uploads\/2024\/03\/BENEVA-5-scaled-e1709762571457.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2372\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@tribu_exp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tribu.co\/fr\/project\/beneva-x-alouettes-de-montreal\/\",\"url\":\"https:\/\/tribu.co\/fr\/project\/beneva-x-alouettes-de-montreal\/\",\"name\":\"BENEVA x ALOUETTES DE MONTR\u00c9AL - 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