{"id":11291,"date":"2024-09-06T15:07:15","date_gmt":"2024-09-06T20:07:15","guid":{"rendered":"https:\/\/tribu.co\/?post_type=project&#038;p=11291"},"modified":"2025-02-10T10:53:29","modified_gmt":"2025-02-10T15:53:29","slug":"beneva-x-omnium-banque-nationale","status":"publish","type":"project","link":"https:\/\/tribu.co\/fr\/project\/beneva-x-omnium-banque-nationale\/","title":{"rendered":"BENEVA x Omnium Banque Nationale"},"content":{"rendered":"<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2 style=\"text-align: center;\">Le project<\/h2>\n<p>Cr\u00e9er une activation terrain simple et attractive dans le cadre de l\u2019Omnium Banque Nationale de Montr\u00e9al 2024, mettant en relief les valeurs de la marque Beneva.<\/p>\n<p>Notre mandat comprenait l\u2019id\u00e9ation, la conceptualisation, la cr\u00e9ation, la production et l\u2019ex\u00e9cution terrain de l\u2019espace d\u2019activation Beneva.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-gallery\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-gallery-items\">\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2024\/08\/BENEVA-jeux-scaled-1920x0-c-default.jpg)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2024\/08\/BENEVA-photo-photo-scaled-1920x0-c-default.jpg)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/998674055?share=copy\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p><strong>L&#8217;exp\u00e9rience :<\/strong><\/p>\n<p>Au tennis, les \u00e9changes sont l\u2019essence du sport. Plus les \u00e9changes sont bons, plus la partie est int\u00e9ressante.<\/p>\n<p>Dans la vie de tous les jours, les \u00e9changes sont aussi nombreux et au c\u0153ur de nos interactions avec les gens qui nous entourent. Plus ces \u00e9changes sont harmonieux, plus nos relations se portent bien.<\/p>\n<p>Les bons \u00e9changes permettent d\u2019avoir un impact significatif sur la vie des gens qui nous entourent. C\u2019est pourquoi on peut dire sans peur de se tromper, qu\u2019un bon \u00e9change en attire un autre!<\/p>\n<p>C\u2019est ce qui a inspir\u00e9 notre jeu interactif , permettant de mettre de l\u2019avant la personnalit\u00e9 de BENEVA :<strong> bienveillante, rafra\u00eechissante, surprenante.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-quote\" data-watch>\n\t<div class=\"container\">\n\n\t\t<div class=\"b-quote-body\">\n\n\t\t\t<div class=\"b-quote-open\">\n\t\t\t\t<span>\u00ab<\/span>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"b-quote-content wysiwyg\" data-break-lines=\"h1, h2, p\">\n\t\t\t\t<p>J\u2019adore les couleurs! C\u2019est punch\u00e9 et sophistiqu\u00e9, tout comme vos uniformes! &#8211; M\u00e9lanie<\/p>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"b-quote-close\">\n\t\t\t\t<span>\u00bb<\/span>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p><strong>Jeu interactif :<\/strong><\/p>\n<ul>\n<li>Un mur interactif simulait un court de tennis avec des indicateurs lumineux<\/li>\n<li>Chaque fois qu\u2019un indicateur s\u2019allume, le joueur r\u00e9agissant le plus rapidement marquait un point<\/li>\n<li>Le gagnant se voit offrir un des cordons de lunettes tendance, parfait pour se faire remarquer avec style partout sur le site<\/li>\n<\/ul>\n<p>Le design invitant et les lignes modernes de l\u2019espace ont fait le succ\u00e8s de l\u2019activation qui a re\u00e7u de nombreux commentaires positifs sur l\u2019exp\u00e9rience propos\u00e9e.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-quote\" data-watch>\n\t<div class=\"container\">\n\n\t\t<div class=\"b-quote-body\">\n\n\t\t\t<div class=\"b-quote-open\">\n\t\t\t\t<span>\u00ab<\/span>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"b-quote-content wysiwyg\" data-break-lines=\"h1, h2, p\">\n\t\t\t\t<p>L&#8217;activit\u00e9 est tellement plaisante! Toute la famille adore parce que \u00e7a occupe les enfants et qu&#8217;ils font du sport! &#8211; Simon<\/p>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"b-quote-close\">\n\t\t\t\t<span>\u00bb<\/span>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p><strong>Photobooth immersif :<\/strong><\/p>\n<p>Les participants avaient la possibilit\u00e9 de prendre une photo avec une reconstitution d\u2019un court de tennis de l\u2019autre c\u00f4t\u00e9 de la structure,\u00a0 un design color\u00e9, qui jouait avec les volumes de l\u2019art abstrait g\u00e9om\u00e9trique. Cette initiative a \u00e9galement contribu\u00e9 \u00e0 g\u00e9n\u00e9rer de la visibilit\u00e9 en dehors de l\u2019espace BENEVA.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p><strong>Concours :<\/strong><\/p>\n<p>En participant au jeu interactif, les participants avaient la chance de gagner un week-end de r\u00eave pour deux ! Celui-ci comprenait :<\/p>\n<ul>\n<li>2 nuits au Fairmount Queen Elizabeth, h\u00f4tel partenaire de l\u2019OBN<\/li>\n<li>Carte-cadeau de 400 $ pour les restaurants Treater<\/li>\n<li>S\u00e9ance de coaching priv\u00e9 d\u20191 heure avec un instructeur certifi\u00e9 de Tennis Qu\u00e9bec<\/li>\n<li>1 heure au stade IGA<\/li>\n<li>Carte-cadeau de 200 $ chez Tennis Giant<\/li>\n<li>Merch de l\u2019OBN<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-quote\" data-watch>\n\t<div class=\"container\">\n\n\t\t<div class=\"b-quote-body\">\n\n\t\t\t<div class=\"b-quote-open\">\n\t\t\t\t<span>\u00ab<\/span>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"b-quote-content wysiwyg\" data-break-lines=\"h1, h2, p\">\n\t\t\t\t<p>Wow, le jeu est vraiment amusant! Je viens faire ma tourn\u00e9e tous les jours de l\u2019OBN! &#8211; Richard<\/p>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"b-quote-close\">\n\t\t\t\t<span>\u00bb<\/span>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\n<section block class=\"b-gallery\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-gallery-items\">\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2024\/08\/BENEVA-pose-scaled-1920x0-c-default.jpg)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2024\/08\/BENEVA-pause-scaled-1920x0-c-default.jpg)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section block class=\"b-enum\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t\t\t\t<div class=\"b-enum-heading wysiwyg wysiwyg--small wysiwyg--color\">\n\t\t\t\t<h2>Les r\u00e9sultats?<\/h2>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"b-enum-items\">\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t11 638 interactions\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t7393 \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-label\">\n\t\t\t\t\t\t\tparticipants au jeu\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t2063\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-label\">\n\t\t\t\t\t\t\tparticipants au photobooth\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t1082\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-label\">\n\t\t\t\t\t\t\tparticipants au concours\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-image\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-image-frame\">\n\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2024\/08\/BENEVA-CROWD-scaled-e1725989023386.jpg\">\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>","protected":false},"author":22,"featured_media":11377,"menu_order":1,"template":"","project-service":[35],"project-event":[],"project-location":[64],"class_list":["post-11291","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-experience-de-marque","project-location-canada-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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