{"id":2131,"date":"2018-07-01T13:38:10","date_gmt":"2018-07-01T18:38:10","guid":{"rendered":"https:\/\/tribu.co\/?post_type=project&#038;p=2131"},"modified":"2020-11-02T08:59:07","modified_gmt":"2020-11-02T13:59:07","slug":"telus-x-ironman","status":"publish","type":"project","link":"https:\/\/tribu.co\/fr\/project\/telus-x-ironman\/","title":{"rendered":"TELUS X IRONMAN 2018"},"content":{"rendered":"<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-center\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2>Le mandat<\/h2>\n<p>Les 23 &amp; 24 juin 2018, le\u00a0village Mont-Tremblant\u00a0a fait vivre le\u00a0IRONMAN\u00a0\u00e0 plus de 5 300 mordus de sports.<\/p>\n<p>TELUS, l\u2019un des fiers partenaires, a mandat\u00e9 l\u2019\u00e9quipe de Tribu Exp\u00e9rientiel pour concevoir une activation sp\u00e9ciale qui profitera tout autant aux athl\u00e8tes qu\u2019\u00e0 leurs supporters.<\/p>\n<p>Un travail de conception et de r\u00e9flexion strat\u00e9gique a permis l\u2019activation terrain et digitale du sprint, 5i50 et du demi\u00a0IRONMAN.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-center\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2>L&#8217;exp\u00e9rience<\/h2>\n<p>Le demi\u00a0<a href=\"http:\/\/eu.ironman.com\/events\/triathlon-races.aspx?d=ironman+70.3#axzz5N8CkU6br\">IRONMAN<\/a> est l\u2019occasion pour les athl\u00e8tes de\u00a0d\u00e9montrer\u00a0leurs\u00a0capacit\u00e9s sportives, mais aussi la grande force de leur mental.<\/p>\n<p>Pour les aider \u00e0 performer,<a href=\"https:\/\/www.telus.com\/fr\/\"> TELUS<\/a> invitait les proches des participants \u00e0 r\u00e9aliser de courtes vid\u00e9os d\u2019encouragement pour les athl\u00e8tes. Ces vid\u00e9os \u00e9taient diffus\u00e9es pendant\u00a0l\u2019\u00e9preuve et avaient pour but de leur procurer un nouveau souffle d\u2019effort. Existe-t-il une meilleure fa\u00e7on de motiver sa course qu\u2019avec les mots de ses proches? Une exp\u00e9rience forte en \u00e9motions.<\/p>\n<p>Parce que TELUS accompagne les sportifs et leurs proches jusqu\u2019au bout, l\u2019\u00e9quipe \u00e9tait \u00e9galement pr\u00e9sente le 19 ao\u00fbt pour le\u00a0IRONMAN\u00a0complet, toujours au Mont-Tremblant.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-slider slider\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-slider-content\">\n\n\t\t\t<div class=\"b-slider-items slider-items\">\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2019\/05\/6-12.png\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2019\/05\/7-13.png\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2019\/05\/8-12.png\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2019\/05\/9-10.png\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2019\/05\/1-23.png\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2019\/05\/2-23.png\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2019\/05\/3-19.png\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2019\/05\/4-16.png\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2019\/05\/5-13.png\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2019\/05\/10-10.png\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2019\/05\/11-9.png\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"b-slider-prev button-prev slider-prev\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 936 720\">\n\t\t\t\t\t<path stroke=\"#000\" stroke-width=\"1rem\" fill=\"transparent\" d=\"M417.5 596l-189-189h659v-94H228.9c62.9-62.6 125.5-125.6 188.6-188-22-22-45-44-67-67-100 101-201 202-302 302l302 302c22-22 45-44 67-66z\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"b-slider-next button-next slider-next\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 936 720\">\n\t\t\t\t\t<path stroke=\"#000\" stroke-width=\"1rem\" fill=\"transparent\" d=\"M518.5 124l189 189h-659v94h658.6c-62.9 62.6-125.5 125.6-188.6 188 22 22 45 44 67 67 100-101 201-202 302-302l-302-302c-22 22-45 44-67 66z\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"author":2,"featured_media":1236,"menu_order":200,"template":"","project-service":[35],"project-event":[],"project-location":[64],"class_list":["post-2131","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-experience-de-marque","project-location-canada-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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