{"id":4503,"date":"2016-08-01T10:38:33","date_gmt":"2016-08-01T15:38:33","guid":{"rendered":"https:\/\/tribu.co\/?post_type=project&#038;p=4503"},"modified":"2020-11-02T08:28:35","modified_gmt":"2020-11-02T13:28:35","slug":"le-dindon-du-quebec","status":"publish","type":"project","link":"https:\/\/tribu.co\/fr\/project\/le-dindon-du-quebec\/","title":{"rendered":"Le dindon du Qu\u00e9bec"},"content":{"rendered":"<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2 style=\"text-align: center;\">Le projet<\/h2>\n<p style=\"text-align: center;\">Tribu fut mandat\u00e9 par la <a href=\"http:\/\/volaillesduquebec.qc.ca\/\">F\u00e9d\u00e9ration des \u00e9leveurs de volailles du Qu\u00e9bec<\/a> pour cr\u00e9er une strat\u00e9gie de cr\u00e9ation de contenu, mais aussi pour une campagne d\u2019activation terrain au travers de la province. Pour bien positionner la marque aux yeux des Qu\u00e9b\u00e9cois la cr\u00e9ation du slogan \u2018\u2019Les champions carburent au dindon\u2019\u2019 en plus de plusieurs d\u00e9clinaisons visuelles sont venues appuyer le concept tout en mettant en vedette la couleur de la marque. De plus, la cr\u00e9ation de vid\u00e9os gr\u00e2ce \u00e0 l\u2019\u00e9quipe de <a href=\"https:\/\/www.tarzan.studio\/\">Tarzan Studio<\/a> ont rassembl\u00e9 des chefs connus comme <a href=\"https:\/\/boblechef.com\/\">Bob le Chef<\/a> et <a href=\"https:\/\/foodlavie.com\/experts\/felipe-st-laurent\">F\u00e9lip\u00e9 St-Laurent<\/a>, mais ont aussi amen\u00e9 le projet vers d\u2019autres sommets gr\u00e2ce \u00e0 des vid\u00e9os fort en action \u00e0 <a href=\"http:\/\/jackalope.tribu.co\">JACKALOPE<\/a> ou au <a href=\"https:\/\/esprittriathlon.com\/home-fr\/\">Triathlon de Montr\u00e9al<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-slider slider\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-slider-content\">\n\n\t\t\t<div class=\"b-slider-items slider-items\">\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/06\/DDQ-signature-900X400.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/06\/DDQ-famille2-900X400.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/06\/DDQ-football-900X400.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/06\/DDQ-tennis-900X400.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/06\/DDQ-footballenfant2-900X400.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/06\/DDQ-hockeyenfant-900X400.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/06\/DDQ-course-900X400.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/06\/DDQ-basejump-900X400.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/06\/DDQ-footballenfant-900X400.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/06\/DDQ-hockey-900X400.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/06\/DDQ-triahlton-900X400.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/06\/DDQ-famille-900X400.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2020\/06\/DDQ-cyclisme-900X400.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"b-slider-prev button-prev slider-prev\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 936 720\">\n\t\t\t\t\t<path stroke=\"#000\" stroke-width=\"1rem\" fill=\"transparent\" d=\"M417.5 596l-189-189h659v-94H228.9c62.9-62.6 125.5-125.6 188.6-188-22-22-45-44-67-67-100 101-201 202-302 302l302 302c22-22 45-44 67-66z\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"b-slider-next button-next slider-next\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 936 720\">\n\t\t\t\t\t<path stroke=\"#000\" stroke-width=\"1rem\" fill=\"transparent\" d=\"M518.5 124l189 189h-659v94h658.6c-62.9 62.6-125.5 125.6-188.6 188 22 22 45 44 67 67 100-101 201-202 302-302l-302-302c-22 22-45 44-67 66z\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-center\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2 style=\"text-align: center;\">La strat\u00e9gie de contenu<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/172334097\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/172334098\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/175418394\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/180891877\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/180892625\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/175418295\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"author":1,"featured_media":4530,"menu_order":36,"template":"","project-service":[72,35],"project-event":[],"project-location":[64],"class_list":["post-4503","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-contenu","project-service-experience-de-marque","project-location-canada-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le dindon du Qu\u00e9bec - Tribu Exp\u00e9rientiel Quebec Canada<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gie de cr\u00e9ation de contenu, mais aussi pour une campagne d\u2019activation terrain au travers de la province pour le Dindon du Qu\u00e9bec\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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