{"id":5100,"date":"2019-04-01T13:15:29","date_gmt":"2019-04-01T18:15:29","guid":{"rendered":"https:\/\/tribu.co\/?post_type=project&#038;p=5100"},"modified":"2020-11-02T08:26:02","modified_gmt":"2020-11-02T13:26:02","slug":"gueule-derable-2019","status":"publish","type":"project","link":"https:\/\/tribu.co\/fr\/project\/gueule-derable-2019\/","title":{"rendered":"Gueule d&#8217;\u00e9rable 2019"},"content":{"rendered":"<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2 style=\"text-align: center;\">Le projet<\/h2>\n<p style=\"text-align: center;\">\u00ab<a href=\"https:\/\/www.facebook.com\/gueule.derable\/\">Gueule d&#8217;\u00c9rable<\/a>\u00bb se donne pour mission de moderniser la tradition de la cabane \u00e0 sucre en milieu urbain, avec une approche Montr\u00e9alaise qui pr\u00f4ne le local, la bonne bouffe, la musique festive et les rassemblements de bons vivants. Les fondateurs ont mandat\u00e9s Tribu pour les aider \u00e0 \u00e9tablir la strat\u00e9gie de promotion. Cr\u00e9ation de l&#8217;identit\u00e9 visuelle et de la strat\u00e9gie de contenu avec une s\u00e9rie de capsules humoristiques mettant en sc\u00e8ne l\u2019humoriste\u00a0<a href=\"https:\/\/www.mathieudufour.com\/\">Mathieu Dufour<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">Le mandat<\/h2>\n<ul>\n<li>Positionnement de marque et strat\u00e9gie de communication<\/li>\n<li>Cr\u00e9ation\u00a0 de capsules vid\u00e9os de promotion<\/li>\n<li>Cr\u00e9ation d&#8217;une identit\u00e9 visuelle<\/li>\n<li>Cr\u00e9ation de campagnes avec audiences cibl\u00e9es<\/li>\n<li>Relations presse<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/428496761\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/428496950\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-enum\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t\t\t\t<div class=\"b-enum-heading wysiwyg wysiwyg--small wysiwyg--color\">\n\t\t\t\t<h2>Les r\u00e9sultats<\/h2>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"b-enum-items\">\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t84 481 vues \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-label\">\n\t\t\t\t\t\t\tsur les capsules\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t94 672 impressions\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-label\">\n\t\t\t\t\t\t\tg\u00e9n\u00e9r\u00e9es en 2 mois\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t5786 engagements\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-label\">\n\t\t\t\t\t\t\tavec le contenu\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"author":1,"featured_media":0,"menu_order":28,"template":"","project-service":[72],"project-event":[],"project-location":[64],"class_list":["post-5100","project","type-project","status-publish","hentry","project-service-contenu","project-location-canada-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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