{"id":7046,"date":"2021-03-30T11:18:25","date_gmt":"2021-03-30T16:18:25","guid":{"rendered":"https:\/\/tribu.co\/?post_type=project&#038;p=7046"},"modified":"2021-03-30T17:58:37","modified_gmt":"2021-03-30T22:58:37","slug":"le-reve-de-lest","status":"publish","type":"project","link":"https:\/\/tribu.co\/fr\/project\/le-reve-de-lest\/","title":{"rendered":"Le R\u00eave de l\u2019Est"},"content":{"rendered":"<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2 style=\"text-align: center;\">Le Projet<\/h2>\n<p style=\"text-align: center;\">Dans le contexte actuel o\u00f9 les \u00e9v\u00e9nements hivernaux ne pouvaient avoir lieu, <a href=\"https:\/\/www.burton.com\/ca\/fr\/home?regionSelector=true\">Burton<\/a> et <a href=\"http:\/\/jackalope.tribu.co\">JACKALOPE<\/a> avaient \u00e0 c\u0153ur de faire rayonner et positionner la r\u00e9gion Gasp\u00e9sienne comme LA destination de r\u00eave pour les snowboarders et adeptes de poudreuse.<\/p>\n<p style=\"text-align: center;\">Avec l\u2019appui de partenaires locaux comme <a href=\"https:\/\/chic-chac.com\/\">Chic-Chac<\/a>, <a href=\"https:\/\/www.alternative113.com\/\">Alternative113<\/a>, <a href=\"https:\/\/www.tourisme-gaspesie.com\/fr\/accueil.html\">Tourisme Gasp\u00e9sie<\/a> et <a href=\"https:\/\/www.pascan.com\/\">Pascan<\/a>, nous avions la mission de mettre en valeur et faire conna\u00eetre les richesses de cette r\u00e9gion, dans une p\u00e9riode o\u00f9 le tourisme local est pr\u00e9conis\u00e9, et le backcountry est plus tendance que jamais.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/NGLwpKQ1DBU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2 style=\"text-align: center;\">L\u2019Exp\u00e9rience<\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/jackalope.tribu.co\/fr\/4-riders-4-parcours-1-seule-meme-passion\/\">Quatre planchistes qu\u00e9b\u00e9cois<\/a> bien reconnus sur la sc\u00e8ne comp\u00e9titive internationale et appr\u00e9ci\u00e9s par leur communaut\u00e9, se sont r\u00e9unis afin de vivre un <a href=\"https:\/\/jackalope.tribu.co\/fr\/le-reve-de-lest-a-la-conquete-des-chic-chocs\/\">r\u00eave commun<\/a>.<\/p>\n<p style=\"text-align: center;\">Les athl\u00e8tes ont d\u00e9frich\u00e9 en automne le Mont York; une montagne inexplor\u00e9e au c\u0153ur de la cha\u00eene de montagnes des Chic-Chocs. Ils y ont cr\u00e9\u00e9 une descente de hors-piste compl\u00e8tement in\u00e9dite qu\u2019ils sont revenus arpenter en hiver.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/jackalope.tribu.co\/fr\/murdochville-renait-de-ses-cendres\/\">Murdochville<\/a> est bien plus qu\u2019une ancienne ville mini\u00e8re; elle est le paradis en devenir de la poudreuse dans l\u2019est de l\u2019Am\u00e9rique du Nord, gr\u00e2ce au nouveau souffle que lui donne l\u2019organisme Chic-Chac.<\/p>\n<p style=\"text-align: center;\">\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-gallery\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-gallery-items\">\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/18-@felixrioux.jpg)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/20210208-DREAMLINE-5508-Pano.jpeg)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/Je\u0301re\u0301mie-Perreault-@jayperreaultphoto-BURTON_-166.jpg)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/3-@felixrioux.jpg)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2 style=\"text-align: center;\">Un rayonnement 360<\/h2>\n<p style=\"text-align: center;\"><em>Une campagne sur 6 mois (Octobre \u00e0 mars)<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-image\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-image-frame\">\n\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/pre\u0301sentation-article.jpg\">\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-left\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p style=\"text-align: center;\">&#8211;<a href=\"https:\/\/jackalope.tribu.co\/fr\/blog\/\"> Plusieurs articles de blog <\/a>&amp; multiples publications sur FB, IG, Tik Tok<br \/>\n&#8211; Campagne d\u2019amplification sur les r\u00e9seaux sociaux<br \/>\n&#8211; 1 teaser (Publicit\u00e9 diffus\u00e9e lors du festival <a href=\"https:\/\/festivalif3.com\/fr\/\">IF3<\/a> et lors de la premi\u00e8re du film One World de <a href=\"https:\/\/www.burton.com\/ca\/fr\/content\/one-world.html?regionSelector=true\">Burton<\/a>)<br \/>\n&#8211; 6 recap (best of athl\u00e8tes)<br \/>\n&#8211; 1 Recap principal<br \/>\n&#8211; Op\u00e9ration RP sur la presse locale, montr\u00e9alaise et sp\u00e9cialis\u00e9e (T\u00e9l\u00e9, radio, Web)<br \/>\n&#8211; Concours : \u00ab Gagne 2 billets d\u2019avion aller-retour vers la Gasp\u00e9sie \u00bb avec Pascan<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-slider slider\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-slider-content\">\n\n\t\t\t<div class=\"b-slider-items slider-items\">\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/19-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/1-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/Zach-Aller-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/2-@jayperreaultphoto-1920x0-c-default.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/9-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/24-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/7-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/20210207-DREAMLINE-4962.jpeg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/20210208-DREAMLINE-6123.jpeg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/12-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/11@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/20210208-DREAMLINE-6021.jpeg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/20210207-DREAMLINE-5008.jpeg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/16-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/15-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/17-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/20-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/20210207-DREAMLINE-4912-Pano.jpeg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/13-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/Mylaine-Robichaud-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"b-slider-item slider-item\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/tribu.co\/wp-content\/uploads\/2021\/03\/21-@felixrioux.jpg\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"b-slider-prev button-prev slider-prev\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 936 720\">\n\t\t\t\t\t<path stroke=\"#000\" stroke-width=\"1rem\" fill=\"transparent\" d=\"M417.5 596l-189-189h659v-94H228.9c62.9-62.6 125.5-125.6 188.6-188-22-22-45-44-67-67-100 101-201 202-302 302l302 302c22-22 45-44 67-66z\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"b-slider-next button-next slider-next\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 936 720\">\n\t\t\t\t\t<path stroke=\"#000\" stroke-width=\"1rem\" fill=\"transparent\" d=\"M518.5 124l189 189h-659v94h658.6c-62.9 62.6-125.5 125.6-188.6 188 22 22 45 44 67 67 100-101 201-202 302-302l-302-302c-22 22-45 44-67 66z\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section block class=\"b-enum\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t\t\t\t<div class=\"b-enum-heading wysiwyg wysiwyg--small wysiwyg--color\">\n\t\t\t\t<h2>Les r\u00e9sultats<\/h2>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"b-enum-items\">\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t80K vues\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-label\">\n\t\t\t\t\t\t\tsur nos plateformes\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t5,5K engagements\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-label\">\n\t\t\t\t\t\t\tsur les vid\u00e9os\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t365K impressions\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-label\">\n\t\t\t\t\t\t\tsur les campagnes digitales\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"author":1,"featured_media":7061,"menu_order":0,"template":"","project-service":[72],"project-event":[],"project-location":[64],"class_list":["post-7046","project","type-project","status-publish","has-post-thumbnail","hentry","project-service-contenu","project-location-canada-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le R\u00eave de l\u2019Est - Tribu Exp\u00e9rientiel<\/title>\n<meta name=\"description\" content=\"Dans le contexte actuel o\u00f9 les \u00e9v\u00e9nements hivernaux ne pouvaient avoir lieu, Burton avait \u00e0 c\u0153ur de faire rayonner et positionner la r\u00e9gion Gasp\u00e9sienne comme LA destination de r\u00eave.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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