{"id":8386,"date":"2022-10-06T09:55:56","date_gmt":"2022-10-06T14:55:56","guid":{"rendered":"https:\/\/tribu.co\/?post_type=project&#038;p=8386"},"modified":"2022-11-02T21:03:14","modified_gmt":"2022-11-03T02:03:14","slug":"activation-de-commandite-beneva-x-omnium-banque-nationale%ef%bf%bc","status":"publish","type":"project","link":"https:\/\/tribu.co\/fr\/project\/activation-de-commandite-beneva-x-omnium-banque-nationale%ef%bf%bc\/","title":{"rendered":"Beneva x Omnium Banque Nationale"},"content":{"rendered":"<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-center\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2 style=\"text-align: center;\">Le projet<\/h2>\n<p style=\"text-align: center;\">Avec sa nouvelle entit\u00e9, <a href=\"https:\/\/www.beneva.ca\/fr\">Beneva<\/a> veut assurer le r\u00f4le de leader dans les industries des assurances et des finances en affirmant son identit\u00e9, sa personnalit\u00e9 et ses valeurs.<\/p>\n<p style=\"text-align: center;\">En 2022, Beneva devient un commanditaire majeur de l\u2019<a href=\"https:\/\/nationalbankopen.com\/fr\/\">Omnium Banque Nationale,<\/a> et nous donne pour mandat de cr\u00e9er une exp\u00e9rience de marque m\u00e9morable.<\/p>\n<p style=\"text-align: center;\">Notre mandat \u00e9tait de d\u00e9velopper un concept d\u2019activation 360 assurant le rayonnement de la marque en\u00a0positionnant\u00a0Beneva\u00a0comme une marque bienveillante.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-gallery\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-gallery-items\">\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2022\/10\/FOOTAGE.00_05_51_07.Still016-e1665065838696.png)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2022\/10\/FOOTAGE.00_04_41_18.Still010.png)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section block class=\"b-quote\" data-watch>\n\t<div class=\"container\">\n\n\t\t<div class=\"b-quote-body\">\n\n\t\t\t<div class=\"b-quote-open\">\n\t\t\t\t<span>\u00ab<\/span>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"b-quote-content wysiwyg\" data-break-lines=\"h1, h2, p\">\n\t\t\t\t<p>Beneva, c\u2019est d\u2019abord des gens qui prot\u00e8gent des gens.<\/p>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"b-quote-close\">\n\t\t\t\t<span>\u00bb<\/span>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t\t\t\t<div class=\"b-quote-foot\">\n\t\t\t\t<div class=\"b-quote-source\">\n\t\t\t\t\t<div class=\"b-quote-source-text\">\n\t\t\t\t\t\tBeneva  \n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-center\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2>L\u2019exp\u00e9rience<\/h2>\n<p>Ayant pour objectif de positionner Beneva comme la marque bienveillante par excellence, le point focal de notre id\u00e9ation met l&#8217;humain au centre de l&#8217;exp\u00e9rience.<\/p>\n<p><strong>1.Cultiver la bienveillance en c\u00e9l\u00e9brant les meilleurs services<\/strong><br \/>\nSi l\u2019Omnium Banque National est l\u2019assurance de vivre\u00a0 tout un show \u00e0 chaque ann\u00e9e, ce n\u2019est pas seulement gr\u00e2ce aux\u00a0 services des talentueux joueurs du tournoi. C\u2019est aussi l\u2019excellence des\u00a0 services qui sont assur\u00e9s en coulisse qui font le succ\u00e8s d\u2019un \u00e9v\u00e9nement. <strong>L\u2019activation a permis de faire rayonner les comit\u00e9s de b\u00e9n\u00e9voles qui contribuent au succ\u00e8s de l\u2019\u00e9v\u00e9nement dans l\u2019ombre des joueurs, positionnant Beneva comme une entreprise tr\u00e8s humaine.\u00a0<\/strong><\/p>\n<p><strong>2.\u00c0 l\u2019aide de la cr\u00e9ation de contenu<\/strong><br \/>\nNous avons con\u00e7u et produit des capsules de 30 sec pour faire d\u00e9couvrir 5 comit\u00e9s b\u00e9n\u00e9voles. Le comit\u00e9 gagnant remportait une session d&#8217;entra\u00eenement avec Marie-\u00c8ve Pelletier, une ancienne joueuse de tennis canadienne, professionnelle<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/757593434\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-center\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p><strong>3.De l\u2019engagement des visiteurs<\/strong><br \/>\nApr\u00e8s avoir visionn\u00e9, les visiteurs avaient la possibilit\u00e9 de voter pour le meilleur service en ajoutant une balle dans la colonne de leur choix dans une machine con\u00e7ue sur mesure pour l\u2019activation. Chaque vote leur permettait de courir la chance de gagner un trip premium au National Open de Toronto 2023.<\/p>\n<p>Plusieurs concours ont \u00e9t\u00e9 mis en place en amont et sur place pour g\u00e9n\u00e9rer de l\u2019engagement avec la marque.<\/p>\n<p><strong>4.Et du look &amp; Feel de l\u2019espace d\u2019activation<\/strong><br \/>\nUn espace ouvert, chaleureux et moderne avec une circulation fluide, con\u00e7u de fa\u00e7on responsable avec des partenaires locaux. Les plantes ont \u00e9t\u00e9 distribu\u00e9es \u00e0 des organismes communautaires du quartier<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-center\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p style=\"text-align: center;\"><strong>R\u00e9cap de l&#8217;activation de commandite Beneva x Omnium Banque Nationale<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/757599653\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-enum\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t\t\t\t<div class=\"b-enum-heading wysiwyg wysiwyg--small wysiwyg--color\">\n\t\t\t\t<h2>Les r\u00e9sultats?<\/h2>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"b-enum-items\">\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t10 jours d\u2019activation\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t29 225 interceptions\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t9 660 votes bienveillants\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t1307 participations au concours\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","project-service":[35],"project-event":[],"project-location":[64],"class_list":["post-8386","project","type-project","status-publish","hentry","project-service-experience-de-marque","project-location-canada-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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