{"id":8395,"date":"2022-10-31T13:20:50","date_gmt":"2022-10-31T18:20:50","guid":{"rendered":"https:\/\/tribu.co\/?post_type=project&#038;p=8395"},"modified":"2022-10-31T13:22:20","modified_gmt":"2022-10-31T18:22:20","slug":"beneva-activation-marathons","status":"publish","type":"project","link":"https:\/\/tribu.co\/fr\/project\/beneva-activation-marathons\/","title":{"rendered":"Beneva &#8211; Activation Marathons"},"content":{"rendered":"<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-center\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2 style=\"text-align: center;\">Le projet<\/h2>\n<p style=\"text-align: center;\">Avec sa nouvelle entit\u00e9, <a href=\"https:\/\/www.beneva.ca\/fr\">Beneva<\/a> veut assurer le r\u00f4le de leader dans les industries des assurances et des finances affirmant son\u00a0 identit\u00e9 et ses valeurs: <em>Beneva, c\u2019est d\u2019abord des gens qui prot\u00e8gent des gens.<\/em><\/p>\n<p style=\"text-align: center;\">En 2022, Beneva devient le commanditaire en titre des marathons de Montr\u00e9al et de Qu\u00e9bec. Pour l\u2019occasion, Tribu assurait l\u2019id\u00e9ation, la conceptualisation, la cr\u00e9ation, la production et l\u2019ex\u00e9cution terrain de l\u2019ensemble de l\u2019activation des deux commandites (avant, pendant et apr\u00e8s).<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-gallery\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t<div class=\"b-gallery-items\">\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2022\/10\/MarathonBenevaDeMontreal_By_MathieuTranchida-11-scaled-1920x0-c-default.jpg)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-gallery-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\">\n\t\t\t\t\t<div class=\"image image--with-layer\"><div class=\"layer\" style=\"background-image: url(https:\/\/tribu.co\/wp-content\/uploads\/2022\/10\/MarathonBenevaDeMontreal_By_MathieuTranchida-50-scaled-1920x0-c-default.jpg)\"><\/div><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-center\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<h2 style=\"text-align: center;\">L\u2019exp\u00e9rience<\/h2>\n<p style=\"text-align: center;\">Nous avons construit notre id\u00e9ation autour de la question: <strong><em>Comment cr\u00e9er un impact concret sur le bien-\u00eatre des participants avant, pendant et apr\u00e8s les courses?<\/em><\/strong><\/p>\n<p style=\"text-align: center;\">Pour y r\u00e9pondre, nos \u00e9quipes ont \u00e9chang\u00e9 avec plusieurs athl\u00e8tes qui ont couru un ou plusieurs marathons, ou se pr\u00e9parent \u00e0 en courir.<\/p>\n<p style=\"text-align: center;\"><strong>Avant: Conseils entre coureurs gr\u00e2ce \u00e0 la cr\u00e9ation de contenu<\/strong><\/p>\n<p style=\"text-align: center;\">Une course \u00e0 pied, c\u2019est un d\u00e9fi physique, mais le mental a un r\u00f4le crucial \u00e0 jouer dans cet accomplissement personnel. Bien manger, bien dormir, suivre le programme\u2026\u00e7a ne fait pas tout. Quels sont les secrets pour surmonter les challenges psychologiques qu\u2019on vit pendant une course, notamment le fameux \u2018mur psychologique\u2019?<\/p>\n<p style=\"text-align: center;\">Pour garantir un marathon \u2018<em>feel good<\/em>\u2019 avec Beneva, nos ambassadeurs ont partag\u00e9 leurs exp\u00e9riences dans 3 capsules vid\u00e9o r\u00e9alis\u00e9es par Tribu,\u00a0 pour aider les participants \u00e0 surmonter les obstacles inattendus d&#8217;une course.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/759249756\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-center\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p><strong>Pendant: La\u00a0 bienveillance \u00e0 tous les niveaux<\/strong><\/p>\n<p><strong>1-Envers ses proches<\/strong><\/p>\n<p>Quoi de mieux quand la fatigue se fait sentir, de recevoir une tape dans le dos de quelqu\u2019un qui nous est cher? Partisans et participants avaient la possibilit\u00e9 d\u2019enregistrer des messages avant et pendant la course, qui \u00e9taient diffus\u00e9s \u00e0 un endroit strat\u00e9gique du parcours.<\/p>\n<p><strong>2-Envers soi m\u00eame<\/strong><\/p>\n<p>L\u2019espace d\u2019activation Beneva \u00e9tait pens\u00e9 comme un espace accueillant et chaleureux, situ\u00e9 strat\u00e9giquement \u00e0 l\u2019arriv\u00e9e. Serviettes avec de la glace, rouleaux de massage, ventilation, brumisation, zones d\u00e9tente, tout propice pour ralentir la cadence et vivre un moment bien \u00eatre pour r\u00e9cup\u00e9rer apr\u00e8s la course.<\/p>\n<p><strong>3-Envers la plan\u00e8te<\/strong><\/p>\n<p>Afin de positionner BENEVA comme ambassadeurs d\u2019actions \u00e9co-citoyennes, pour chaque course nous avons associ\u00e9 la marque avec des\u00a0 ambassadeurs locaux de plogging*, dans leur initiative de ramassage de d\u00e9chets urbains sur le parcours.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-text\" data-watch>\n\t<div class=\"container-narrow container--align-center\">\n\t\t<div class=\"b-text-content wysiwyg wysiwyg--text\">\n\t\t\t<p><strong>R\u00e9cap activations Marathons Beneva<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-video\" data-watch>\n\t<div class=\"container-inset\">\n\t\t<div class=\"b-video-frame wysiwyg wysiwyg--text\">\n\n\t\t\t\t\t\t\t<div class=\"b-video-player video-player--vimeo\">\n\t\t\t\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/759254850\" width=\"640\" height=\"480\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section block class=\"b-enum\" data-watch>\n\t<div class=\"container-inset\">\n\n\t\t\t\t\t<div class=\"b-enum-heading wysiwyg wysiwyg--small wysiwyg--color\">\n\t\t\t\t<h2>Les r\u00e9sultats?<\/h2>\n\n\t\t\t<\/div>\n\t\t\n\t\t<div class=\"b-enum-items\">\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t+ de 22K participants aux marathons\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t1155 messages d\u2019encouragement envoy\u00e9s\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div\n\t\t\t\t\tclass=\"b-enum-item\"\n\t\t\t\t\tdata-watch\n\t\t\t\t\tdata-watch-enter=\"0.65\"\n\t\t\t\t\tdata-watch-class=\"item-on-screen\"\n\t\t\t\t\tdata-break-lines=\".b-enum-item-value\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"b-enum-item-value\">\n\t\t\t\t\t\t\t+ de 18K interceptions\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","project-service":[35],"project-event":[],"project-location":[],"class_list":["post-8395","project","type-project","status-publish","hentry","project-service-experience-de-marque"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beneva - Activation Marathons - Tribu Exp\u00e9rientiel<\/title>\n<meta name=\"description\" content=\"En 2022, Beneva devient le commanditaire en titre des marathons de Montr\u00e9al et de Qu\u00e9bec. 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