Job Summary
Digital Marketing Manager specializing in digital marketing strategy, content creation, social media management, advertising campaigns, website optimization, and e-commerce in a fast-paced environment.
Key Responsibilities
- Collaborate in the development and implementation of TRIBU’s digital marketing and communications strategies.
- Plan, create, and publish content across the company’s digital platforms.
- Develop and manage editorial calendars for social media, newsletters, and websites.
- Manage and engage online communities across Instagram, Facebook, LinkedIn, TikTok, and YouTube, including content writing, scheduling, moderation, and community engagement.
- Create, adapt, and produce photo and video content for digital platforms using Adobe Creative Suite (Photoshop, Lightroom, and Premiere Pro).
- Manage, update, and optimize the TRIBU and JACKALOPE websites using Shopify and WordPress, including content management, search engine optimization (SEO), and user experience improvements.
- Plan, launch, manage, and optimize digital advertising campaigns on Google Ads, Meta, and YouTube.
- Support e-commerce initiatives by managing products, promotions, and updates to online stores.
- Monitor key performance indicators (KPIs), analyze digital campaign performance, website traffic, and online sales, and provide recommendations for continuous optimization.
- Participate in the live digital coverage of events and festivals across multiple online platforms.
- Stay up to date with trends in digital marketing, social media, and the action sports industry.
- Collaborate with internal and external stakeholders, including graphic designers, photographers, videographers, partners, athletes, agencies, and translators.
- Assist in preparing presentations, performance reports, and strategic recommendations.
- Support marketing operations before, during, and after events.
Candidate Profile
- Master’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of three (3) years of professional experience in digital marketing, communications, or content marketing.
- Experience managing websites using WordPress and Shopify.
- Experience managing digital advertising campaigns on Google Ads and Meta platforms.
- Strong understanding of search engine optimization (SEO) principles and digital performance analytics tools.
- Experience in content creation, photography, video editing, and the Adobe Creative Suite.
- Excellent writing, communication, and organizational skills.
- Excellent command of both French and English, spoken and written.
- Proficiency in Spanish is considered an asset.
- Experience with HubSpot or other CRM platforms is considered an asset.
Desired Qualities
- Strong interest in action sports, outdoor recreation, and urban culture.
- Excellent ability to manage multiple projects simultaneously in a fast-paced environment.
- Creative mindset combined with strong analytical skills.
- Self-motivated, proactive, and detail-oriented.
- Excellent teamwork and collaboration skills.
- Passion for contributing to the success of major events and the continued growth of TRIBU.
What We Offer
- Hybrid work model (2 remote workdays per week).
- Company-provided mobile phone or monthly phone allowance.
- Professional development opportunities and training in digital marketing.
- Group health insurance after the probationary period.
- A collaborative, dynamic, and stimulating work environment.
- The opportunity to contribute directly to the success of internationally recognized events and the growth of well-established brands.
Employment Type: Full-time (32 hours/week)
Salary: $36.00 per hour
Schedule: Monday to Friday
Start Date: As soon as possible
Work Location: Hybrid – Montréal, QC H2W 1Z3
