For its very first event in Australia, JACKALOPE BLOCK PARTY Newcastle received a truly unforgettable welcome. The event gathered 10,000 festival-goers over the weekend, creating an electric atmosphere where local talent shared the spotlight with international pros, such as Bob Burnquist, Kieran Woolley, Tommy Fynn, and more…
The feedback speaks for itself:
“Newy deserves it.” “What an unreal event.” “Come back and do it again!” “Can’t wait for the next one.”
A response that clearly confirms the potential of JACKALOPE BLOCK PARTY on Australia’s East Coast.
Competitions & Highlights
The JACKALOPE BLOCK PARTY format gave local skaters the opportunity to stand shoulder-to-shoulder with global athletes, creating a unique competitive energy. Progression, creativity, and raw style defined the entire weekend, spotlighting emerging talent and generating standout moments.
On-Ground Activation & Cultural Vibes
Beyond the competition, the event was deeply rooted in local culture:
→ Live painting with Newcastle artist Mitch Revs through “Decked Out” workshops, inviting kids and teens to design skate decks. → Food trucks bringing in local flavours. → After-parties across three nights (Thursday to Saturday). Featured music included Maple’s Pet Dinosaur and a high-energy tribute from Birdman Band (think Tony Hawk’s Pro Skater soundtrack).
Strategic Impact & Community Buy-In
The City of Newcastle supported the festival through its Special Business Rate (SBR) funding program, a clear indicator of strong local engagement. By spotlighting the South Newcastle Beach Skate Park, JACKALOPE BLOCK PARTY is actively contributing to the city’s emergence as a global skate destination.
The event not only celebrates and elevates skateboard culture, but also drives meaningful foot traffic toward local businesses, and artist collectives, creating both economic and social impact across the community.
Audience & Digital Reach
The first edition delivered strong on-site attendance and exceptional online momentum:
→10,000 attendees → More than 700,000 views across JACKALOPE BLOCK PARTY platforms (and still growing) → High organic reach amplified by athlete participation and local creators → Engagement rates outperforming typical first-edition benchmarks
These numbers confirm a strong appetite for action sports events in the Australian market.
High-Value Opportunities for Partners
The festival offered a dynamic environment for brands to engage with a highly invested community with flexible activation spaces suited for national and local partners, a strong brand visibility through high-performing content, and a multi-generational audience combining families, action sports fans, creators, and athletes
The results
Over 70 registered athletes
IN THE COMPETITIONS
More than 550k views
ON OUR VIDEOS
More than 700k impressions
ON DIFFERENT MEDIAS
Impact on Newcastle
JACKALOPE BLOCK PARTY energized Newcastle’s downtown core, drove traffic to local businesses, and reinforced the city’s position as a natural home for skate culture.
This first edition confirms that the BLOCK PARTY format thrives in coastal cities with an established skate scene, integrating seamlessly into environments where skateboarding is already part of the local identity. By blending street skateboarding with a festival atmosphere, the event brought together a broad and diverse audience: athletes, families, partners, and casual spectators, while benefiting from the increased visibility generated by international athlete participation.
The message from the community is unmistakable: Newcastle wants JACKALOPE BLOCK PARTY back.
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Thanks for bringing this to Newcastle.
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Festival attendee
Newcastle: A First Edition with a Big Future
Our expectations were exceeded, our hearts were full, and the response was overwhelming. One thing is certain: JACKALOPE has found new fertile ground in Australia.
The momentum is already there, and planning for the next edition is underway, with the ambition to go bigger, louder, and even more impactful.
