The project
Tribu was mandated by the ”Fédération des éleveurs de volailles du Québec” (Quebec Federation of Poultry Breeders) to create a content strategy, as well as a field activation campaign across the province. To position the brand in the eyes of Quebecers, the creation of the slogan ” Les champions carburent au dindon” (Champions are fueled by turkey) in addition to several visual variations to support the concept while showcasing the color of the brand. In addition, the creation of videos, thanks to the Tarzan Studio team, with known chefs like Bob le Chef and Félipé St-Laurent, videos also brought the project to other heights with some action at JACKALOPE or at the Montreal Triathlon.
