During JACKALOPE Montreal 2023, in partnership with Swatch, Tribu developed an experiential marketing activation whose main objectives were to offer high visibility to the Swatch brand from the festival’s key vantage points, and to associate it with the skateboard competition by designating it official partner of the Best trick street competition on Saturday August 26.
On-site experience: creation of a colorful Swatch VIP welcome area with a breathtaking view of the bowl competition, photobooth with Swatch brand ambassadors providing a fun experience for festival-goers, and giveaways during JACKALOPE Montréal 2023.
The installation of logos in the Vans bowl and during Saturday night’s Best trick street allowed the Swatch brand to be associated with skateboarding. With this positioning, the intention was for JACKALOPE Montréal 2023 festival-goers to see the brand as a key player in the sport.
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