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APIK

Quartier latin 2023
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THE PROJECT

APIK is a FREE urban event in the heart of Montreal for adrenaline enthusiasts – February 24 to March 5, 2023 in the Quartier latin (Saint-Denis/Ontario street)

Winter activities for all ages (mini snowpark, obstacle course, bouldering wall) throughout the event & ski and snowboard competition, pop up shops, DJ sets, after party on February 25th and 26th.

The mountain spirit comes to town, it’s the perfect opportunity to enjoy winter with family and friends.

THE EXPERIENCE

APIK, located in the heart of the Quartier latin, offered participatory winter activities for all, such as bouldering, boot field hockey, fat biking, snow skate, ski and snowboard competitions and much more. The program allowed festival-goers to fall back in love with the coldest season of the year and to discover or rediscover what the Quartier latin has to offer!

APIK is an original idea of Tribu Experientiel and is made possible thanks to the Quartier des Spectacles, ASA, the financial support of the Arrondissement Ville-Marie, Tourisme Montreal and the Government of Quebec and with the collaboration of White Claw, the Quartier latin and the City of Montreal.

THE RESULT?

101 athletes
participated in the competition
22K+ visitors
during the 1st weekend