As part of the event, which took place on September 10, 2022, Ubisoft announced exclusive content about fan-favorite games. Guests were treated to a VIP experience with immersive and experiential activations, personalized drinks and a typical local catering. For example, on the occasion of the 15th anniversary of Assassin’s Creed, developed by the Montreal studio, fans had the chance to experience an immersive, visual and sensory video sequence (vibrating carpet, adding wind accordingly), and recap of all the games.
Fans also had the chance to try out the game Just Dance on a big screen and a light floor, to deare their friends to the Mario Rabbids challenge, to leave with a personalized Skull & Bones t-shirt, or to play Ubisoft’s flagship games.
A portion of the event was also dedicated to the live viewing of Ubi Forward!