CF Montreal Activation

Presented by BMO
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The project

The CF Montreal team mandated us to develop an activation strategy for the last 5 home games. The objective was to conceptualize, produce and activate 2 key spaces in the BMO space at Saputo Stadium.

The experience

CF Montreal fans had the opportunity to try out a new internationally recognized sport (TeqBall), compete against a CF Montreal professional Fifa 2022 ESport player and challenge the Freestyle Soccer Montreal team in juggling. The focus was on BMO’s active and unifying personality.

The results

5 days of activation
during home games
300+ people
participated in the activations
650+ spectators
during the activations