Gueule d'érable

Content creation
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The project

Gueule d’Érable” has the mission to modernize the sugar shack tradition, with a Montreal kind of approach who highlighted the local, good food, festive music and gatherings of bon vivant. The founders mandated Tribu to help them establish the promotion strategy with a visual identity creation and a content strategy with a series of humorous capsules featuring the humorist Mathieu Dufour.

The mandate

  • Brand positioning and communication strategy
  • Creation of promotional videos
  • Creation of a visual identity
  • Creation of campaigns with targeted audiences
  • Press relations

The results :

84 481 views
On the videos
94 672 impressions
5786 engagements
with the content