“Gueule d’Érable” has the mission to modernize the sugar shack tradition, with a Montreal kind of approach who highlighted the local, good food, festive music and gatherings of bon vivant. The founders mandated Tribu to help them establish the promotion strategy with a visual identity creation and a content strategy with a series of humorous capsules featuring the humorist Mathieu Dufour.
- Brand positioning and communication strategy
- Creation of promotional videos
- Creation of a visual identity
- Creation of campaigns with targeted audiences
- Press relations