Guroue fest : Bike and Musik

GURU Energy and SODEC
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The projet

In partnership with Mont Sutton, Tribu and Kartel Musik produced the first Guroue Fest; an outdoor event with mountain bike and music for GURU with the financial support of SODEC.

The day event included goods distribution, brand activation and musical performance from artists DJ Mitch,  Le.Panda and Caracol.

Also, a climbing mountain bike trail (les lutins) was specially decorated for the weekend with motivational phrases and encouraging words. This intervention in nature was carried out with recycled materials and with respect for nature and the infrastructure in place.

Moreover, the scenography of the stage was also produced in a UPCYCLING * process from a country theme set!

The experience

Smiles were everywhere all day, despite the rain that mingled with the party. The audience was motley; bike enthusiasts, families, young adults, friends of the mountain and even several four-legged companions were gathered in an autumnal festive atmosphere. GURU cans, cotton bags and a reusable water bottle were distributed.

The event took place in compliance with current health standards.

The results :

3 live acts
More than 480 Guru cans sampled
Over 256 sq ft of materials upcycle