JACKALOPE Montréal 2024

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The project

For three days, JACKALOPE Montréal brought together extreme sports enthusiasts and top professional athletes for the first time at the Old Port of Montreal. The festival offered thrilling skateboarding and bouldering competitions, spectacular best trick events, immersive partner activations, and much more.

The experience

For the first edition of the festival at Quai-Jacques in the Old Port of Montreal, the audience witnessed:

The first Vert competition in Quebec with renowned international athletes
Spectacular best tricks on our new Vert ramp and the ‘Portail’ street module, specially designed for the event in honor of the first edition at the Old Port
The largest bouldering competition in Canada in terms of spectators, on our 100-foot-long wall
The first Speed Bouldering competition at JACKALOPE
A climbing initiation wall presented by Arc’teryx
Partner activations tailored to the festival
Pop-up shops, food trucks, DJ sets, and much more

360-degree visibility

Several blog articles and numerous posts on Facebook, Instagram, TikTok, and YouTube
Amplification campaign on social media
2M+ views across all our social media platforms
Public relations operations carried out in local press