JACKALOPE Virginia Beach is a free, three-day action sports festival known for its electric atmosphere and the high caliber of athletes competing in adrenaline-pumping sports like skateboarding, bouldering, MOTO X, and more. The event brings together top action sports communities from across North America, uniting elite athletes, pros, fans, and newcomers alike from all around the world.
For its third edition, JACKALOPE Virginia Beach drew over 50,000 visitors to the oceanfront for a three-day celebration of action sports, music, and culture. Each year, the hype keeps growing, cementing the festival’s reputation as a must-see event on the East Coast.
Tribu delivered a full-scale experiential production, transforming the boardwalk into a vibrant playground featuring elite competitions in skateboarding, BMX, skimboarding, wakeboarding, Moto X, roller skating, and more. Spectators watched in awe as athletes raced across a highline between buildings and base jumped from the roof of the Hilton Hotel.
Brand activations from key partners, Monster Energy, Coastal Edge, and Jarritos, amplified the experience, offering interactive touchpoints that kept the crowd engaged from morning sessions to evening concerts. The Neptune Stage hosted live bands and DJ sets, adding a cultural layer to the sports-centric program.
JACKALOPE’s inclusive format attracted not only core action sports fans, but also families, beachgoers, and curious newcomers, turning the beachfront into a true destination festival.
The City of Virginia Beach has renewed its trust in Tribu for three more years, solidifying a partnership rooted in long-term vision, community impact, and continued growth.
– More than 50k festival goers
– More than 30k views on our live streams
– Content creation related to the event: 13 blog posts and more than 100 publications across Facebook, Instagram, TikTok and Youtube
– Amplification campaign across social networks (we are still gathering impression numbers)
This incredible event hosts sports professionals, enthusiasts, and experts from around the globe, and we invite our community to celebrate the world-class talent during this fun-filled weekend.