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The project

The objective was to attract the international top athletes in order to provide a unique challenge: perform the best line on the course and possibly take home the $4,000 grand prize! MUD ROCKER is sanctioned by the Freeride Mountain Bike (FMB) World Tour as a Bronze-level event and athletes around the world were invited to participate to the Montreal event in order to earn points and improve their overall FMB ranking!

The experience

Despite the bad weather, MUD ROCKER, presented by FIDO gathered more than 7,000 people to experience the second edition of the event: a mountain bike and BMX competition held on September 11 & 12, 2015 on a specially designed dirt course set up in the heart of Montreal.

The results?

650ft. long
On St-Denis Street
15x 12 Wheeler of mud
240 cubic yards
3 high jumps
1 quarter pipe
25 athletes
12,000 attendees
2 days