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Plongeons extrêmes: A world record

International de montgolfières de Saint-Jean-sur-Richelieu
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The project

Tribu Experiential was mandated by the International de montgolfières de Saint-Jean-sur-Richelieu to produce turnkey capsules on the jackalope.tv content platform. Tribu’s mandate was to bring its touch to the festival and to position them in the spirit of the Tribu X JACKALOPE community.

 

The experience

With the International de montgolfières de Saint-Jean-sur-Richelieu, professional high dive divers Lysanne Richard and Yves Milord have achieved a world record: synchronized diving from two hot air balloons in flight at a height of 25 meters. Tribu’s mission was to produce a teaser, a video of the jump and a recap of this world record.

A 2 month campaign

-Multiple publications on Facebook and Instagram

-Amplification campaigns on social networks

-1 teaser, 1 official world record video and 1 recap

– Operation on the local, Montreal and specialized press (TV, radio, web)

The recap

The results

230k views
ON OUR PLATFORMS
1M+ impressions
ON OUR PLATFORMS