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The mandate

With the aim of gathering and increasing the tourism in Shawinigan, Tribu Expérientiel was in charge of co-producing the second edition of Tribal Fest and to support the initiatives of ”Événements Nature Shawinigan” for the communications and the programming.

The project

The last weekend of July (27-28-29th) on the edge of the water took place the second edition of Tribal Fest. This festival invites people from the region to come to see sports demonstrations and to try multiple initiation installations. Slackline, waterline, BMX, paddle board, sup yoga, street park, music shows and many others.

The experience

Between a BMX demo and a yoga class on the water, festival-goers could participate to a tam-tam session with Samajam, or either attend a bouldering competition.
Lot of options to make people happy, from adrenaline addicts to curious explorers.

The results ?

3 days
7 sports
8000 attendees