The project
Despite COVID-19’s consequences in the summer of 2020, the Tribal Fest team (a summer festival organized by Événements Nature Shawinigan and sponsored by Tourisme Shawinigan) was keen to bring the Shawi experience to life and continue to promote the little gems of the region at a time when local tourism is stronger than ever.
Thanks to the support of Decathlon Canada, that’s how we created Tribal, La Série.