Videotron X JACKALOPE

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The project

Back in 2017, Videotron jumped in the JACKALOPE adventure for the first year of a three editions partnership. The goal of joining the Canada’s largest action sports event as an official presenter emerged from the company’s need to reach a younger, connected generation that loves to move and share.

The experience

Over the years, the partnership has covered several marketing aspects. From different field activations, the creation of exclusive content and also by creating an artistic direction adapted to the colors of the presenting sponsor. All the actions taken were oriented toward the objective of giving the JACKALOPE’s festival-goers an experience that “money can’t buy”.

Exclusive content strategy

Exclusive content strategy between Videotron and JACKALOPE from conception to creation, all hosted on Videotron’s ”Le collectif” platform

Partnership’s evolution

2017 Edition

Digital wall
Videotron’s skatepark
Virtual Reality Space
Mobile charging station
Tony Hawk’s vert demo

2018 Edition

Videotron container with terrace overlooking the ramp
Virtual Reality Space
“Fast line” for Videotron customers
“Meet a pro” contest for a VIP experience
Tony Hawk & Mat Hoffman’s vert demo

2019 Edition

The “Spot Videotron”: Oasis of relaxation and discovery in the heart of the festival
“Fast line” for Videotron customers
SIM card distribution
Videotron charging station

The results after 3 years

94%
of festival goers says Videotron has improved their experience
90%
have a positive opinion towards the company
10,000
festival goers took advantage of the partnership