JACKALOPE Montreal 2026

THE PROJECT

From September 11 to 13, 2026, JACKALOPE Montréal took over Quai Jacques-Cartier in the Old Port for its third edition on site. On the program: a Vert contest sanctioned by World Cup Skateboarding, Moto X and BMX demos, calisthenics, DJ sets, pop-up shops and food trucks. Free for the public, with a Premium Pass upgrade available.

Presented at the invitation of Tourisme Montréal, Ville de Montréal and Tourisme Québec, the festival is now locked in at the Old Port through 2028, giving partners a stable, recurring platform in one of the city’s most visited destinations.

The result: 30,000+ festival-goers, 163M+ media reach and 3.3M+ video views. A crowd that knows the event, shows up for it, and shares it.

MARKETING & CAMPAIGN HIGHLIGHTS

Headliner-driven digital & video campaign

Promotion kicked off in August with a digital and video campaign built around the event’s headliners, backed by contests and daily content on @jackalopefest.

Athlete collabs: 1.2M+ combined followers

Collab posts with invited athletes extended reach well beyond the festival’s own audience:

Bob Burnquist — 929K followers
JD Sanchez — 87.2K
Hudson Walker — 80.8K
Bryce Wettstein — 75.6K
Mizuho Hasegawa — 21.9K

Always-on social

Instagram: 3M+ views · 79K+ interactions
75 posts + 45 Reels. Reels drove 59% of views and 72% of interactions.

TikTok: 139K+ views · 5.2K+ likes
33 posts

YouTube: 133K+ views
7 videos + 29 Shorts

Owned channels

Website: 50K visitors (July–Sept), +43% vs. 2025
Up from 35K last year

JACKALOPE Montréal page: 30K+ views

Blog: 9 articles
From a visitor weekend checklist to daily competition recaps

Email & app: 5 newsletters
Plus JACKALOPE app communications

THE EXPERIENCE

Elite Vert, day after day

→ Day 1 — Best Trick: Hudson Walker (AUS) landed a 900 on his first attempt, JD Sanchez (USA) went 12 feet out for the highest air of the weekend, and Mizuho Hasegawa (JPN) led the women at 9 feet. Hometown skater Malorie Querry got the loudest reaction of the night.
→ Day 2 — Semi-finals: some of the most technical Vert runs of the season, from JD Sanchez’s kickflip 540 mute to Magnus Magiar‘s (GER) kick back 540 body varial.
→ Day 3 — Finals: Mizuho Hasegawa took the win with a 93.05. When a rainstorm hit at peak hype, the men’s podium was settled on semi-final scores and the finals turned into a full-on jam session for the die-hard fans who stayed.

Podiums

Women’s Vert:
🥇 Mizuho Hasegawa (JPN) 93.05
🥈 Shuka Kawai (JPN) 91.50
🥉 Bryce Wettstein (USA) 84.40

Men’s Vert:
🥇 JD Sanchez (USA) 95.50
🥈 Magnus Magiar (GER) 94.10
🥉 Hudson Walker (AUS) 94.00

PARTNERS

In association with Modelo Cerveza and Tech Deck, with official supplier Location d’outils GM and media partners SBC Skateboard and CJ’s Skatepark. Presented at the invitation of Tourisme Montréal, Ville de Montréal and Tourisme Québec. Sanctioned by World Cup Skateboarding, in partnership with the Association des Sports d’Action (ASA). An initiative of TRIBU Expérientiel.