Empire City Troopers 2014

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The project

Once again this year, Tribu’s mission was to revitalize downtown Montreal during the winter season with the free Empire City Troopers event. An urban snowboard and freesky challenge that took place on Saint Denis Street, in the heart of Montreal. The objective was clear: to offer the general public the opportunity to discover snowboarding and to make aficionados want to go back and enjoy a show of figures offered by professionals.

The experience

Empire City Troopers was a one-day event right in downtown Montreal. On this occasion, rue Saint-Denis was transformed into a real mountain and the largest urban track in Canada to allow a snowboard competition to take place. National and international athletes were able to participate and compete against each other on this 25-foot-high descent.

The results ?

18 000 participants
1 day