BARBEGAZI X Banff SnowDays

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The project

During the January 17-18, and January 25-26 weekends, Tribu introduced BARBEGAZI’s winter action sports to Banff residents and visitors as part of the SnowDays 2020 festival programming. Through this collaboration wit Banff & Lake Louise Tourism, Tribu gave SnowDays an action sports edge with its BARBEGAZI classics: snowskating, fatbiking, axe throwing, fir throwing, obstacle courses along with a big dose of adrenaline!

The Experience

The BARBEGAZI site, located directly inside the SnowDays Play Zone, allowed festival goers to try out these new hip action sports, giving them a look at what we believe is the coolest action sports winter festival around. This programming let festival goers sample these cool new winter action sports and obviously, helped them fall back in love with the year’s coldest season!

The results

2 weekends
On Banff avenue
Thousands of visitors
Local and international