Illuminate 150

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The project

On December 14, 2019, Winnipeg’s downtown core was blown away by an extreme snowmobile demo produced by Tribu for the Illuminate 150 event. Mandated by Manitoba 150 to create a unique high-adrenaline experience to celebrate the province’s 150th anniversary, Tribu brought X Games athletes to town to showcase their best moves for the crowd.

The experience

Illuminate 150 was put together to celebrate the 150th anniversary of Manitoba entering the Canadian Confederation. With over 300,000 LED lights installed around the Manitoba Legislative Building, the place was set to light up as the celebration went on. To add to this visual experience, Tribu brought pro action sport athletes to show their best tricks in order bring the excitement level up a few notches!


The results ?


One extreme snowmobile demo
30min of adrenaline
4 pro athletes
X Games medalists
3000 attendees
Downtown Winnipeg