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BARBEGAZI Montreal

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The project

As a key element of its winter programming, BARBEGAZI was there to warm up the Olympic park Esplanade on March 7th and 8th 2020. The winter festival allowed regulars and new visitors to tame the winter with signature activities and also some novelties, to keep themselves warm.

The experience

Under a beautiful winter sun, regulars could find all our signature activities : snowskate, fatbike, arm wrestling, giant snowball slingshot, axe and Christmas tree throwings, under the watch and cheers of experts.

The obstacle course was back for the occasion, and Decathlon came to improve the festival experience with new equipment and facilities, to promote the launch of Decathlon Community, a platform that helps people discover and participate in sports activities in Montreal.

And finally, to wrap this perfect winter day, festival-goers were invited to a beer garden on the Jardineries site for an after party with DJ Set.

Results

2500 visitors
On the Olympic Park Esplanade
2 days
of festivities