The project
In 2020 Tribu participated in the launch of an event with Tourism Dominican Republic whose objective was to increase the notoriety of this destination among the Canadian public thanks to a micro experience held during Igloofest Montreal.
The experience
The purpose of the activation was to introduce the Dominican Republic through the 5 senses.With a heated space where an atmosphere worthy of Punta Cana reigned, festival-goers were invited to discover the exotic destination. They could thus be immersed in an exotic setting, dance to the music, taste a rum-based cocktail (the national alcohol) or even be transported on site with a virtual reality headset.
