In the current context which winter events could not take place, Burton and JACKALOPE set their mind to highlight and position the beautiful Gaspé region as THE dream destination for snowboarders and pow lovers.
In the fall, the athletes cleared an unexplored mountain in the heart of the Chic-Choc mountain range; Mount York. They created a completely new off-piste descent that they returned to hike and ride in winter.
– Several blog posts & multiple publications on FB, IG, Tik Tok
– Amplification campaign on social networks
– 1 teaser (Advertising broadcasted during the IF3 festival and during the premiere of Burton’s film One World)
– 6 recaps (best of athletes)
– 1 main recap
– PR operation in the local, Montreal and specialized press (TV, radio, Web)
– Contest: “Win 2 round-trip plane tickets to the Gaspé Peninsula” with Pascan