Rainbow Six Siege - Unboxing Experience

Ubisoft Montréal
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The project

With the obligation to cancel the 5th physical edition of the  Six Invitational, the annual engaging event of the Rainbow Six community created by Ubisoft Montréal, Tribu was mandated to create, design and produce a wow effect gift, for the 400 developers of the game, to congratulate them for their excellent work.

The experience

Tribu designed, produced and delivered more than 400 surprise boxes around Montreal the same day within  each:

  • 1x vinyl 6 Siege: Fifth Anniversary Collection
  • 1x 500 pieces puzzle of the new game visual
  • 1x thank you card

The box itself is transformed into a shield by some manipulations and tearing of the pre-perforated detachable portions and the shield accessories are in the box (bezel, handle).

The results

simultaneous deliveries of surprise boxes
212 500
puzzle pieces printed
 10 minutes
average time to build the shield