The project
In June 2017, the Summer Mile End event took place in Montreal’s eponymous neighborhood to celebrate Ubisoft’s 20th anniversary. On this occasion, the group asked Tribu Expérientiel to participate to the event.
The experience
On Saturday, June 3, from 12am to 11pm, there was a lot of entertainment in the Mile End area: free shows, street games, wall decorations … There was a lot to do in the neighborhood and, in order to make this event funnier, a ephemeral bar was set up to allow everyone to enjoy the event with a refreshing! Mini golf, hoverboard, food trucks, fun picnic tables, all these activities have allowed Ubisoft to celebrate its 20th anniversary with dignity.
The results?
11hrs of activities
2km of fun
15,000 attendees