JACKALOPE

The project

The first edition of JACKALOPE MISSISSAUGA presented by Samsung Galaxy was a resounding success, attracting over 60,000 spectators who descended upon Celebration Square and Square One Shopping Centre to be wowed by 200+ talented international athletes.

Audiences were treated to extraordinary performances by young talents, showcasing jaw-dropping tricks and dedication to their sport, contributing to a dynamic and adrenaline-fueled atmosphere throughout the event.

Some highlights from the weekend include

• For the first time ever in Canadian history, audiences witnessed the exceptional skateboard trick called the 900 – 2½-revolution (900 degrees) aerial spin performed on a skateboard ramp – by 9 year-old Ema Kawakami from Japan and 9 year-old Mia K from Australia.
• The crowning of the Canadian breaking champions, B-Boy ILLZ and B-Girl KONATSU leaves a lasting impression after displaying excellence and passion.
• BASE Jumpers jumped from a 300-foot crane, landing on a target – a unique and thrilling stunt performed for the first time in Canada.

Festival Features

• Live competitions in skateboarding, bouldering, and breakdancing
• A mini ramp initiation presented by Samsung
• BMX, Moto X, cricket, and BASE Jump demos
• Pop-up shops, Food trucks, a live band and much more

Competitions

• Street skateboarding: Men, Women, Grom Boys, and Grom Girls
• Vert skateboarding: Men, Women, and Grom Mixed
• Skateboard best trick contests in Vert and Street
• Bouldering: Men and Women DYNO and Citizen competitions
• BASE jumping: Precision competition
• Breakdancing National Championship

Additional Attractions

• Freestyle skate demos by Andy Anderson
• Vert jam session presented by Mitchie Brusco
• Pop-up shops and gourmet food trucks
• DJ sets to keep the energy flowing

Shined on a 360-Degree Level

• Several blog posts and multiple publications across Facebook, Instagram, TikTok and Youtube
• Amplification campaign across social networks
• 1,5M+ views across all our social media platforms
• 38M impressions (public relations, media buy & social media buzz)
• PR operations conducted in local and specialized press

Installations

• 60-foot wide vert ramp
• Custom skatepark
• 100-foot bouldering wall
• Crane for BASE jumping
• 50-foot moto X jump
• Skateboard mini ramp

360-degree outreach

• Several blog posts and numerous publications on Facebook, Instagram, TikTok and YouTube
• Amplification campaign on social networks
• 1M+ views on all our social media platforms
• Public relations operations in the local and specialized press

Special thanks to our partners

Presented by: Samsung Galaxy

With support from Arc’teryx, Electrolit, Collective Arts Creativity, AriZona Beverages, and Vision Street Wear

Sanctioned by: Up the Bloc, Breaking Canada, World Cup Skateboarding, and Canada Skateboard

The event is an invitation of: Visit Mississauga

An initiative of: Tribu Expérientiel