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The project

”JACKALOPE Virginia Beach is the biggest Action Sports Festival on a beach in the world,” stated Dave Duncan on the mic over the weekend, (one of the most famous MCs in the skateboarding industry).  JACKALOPE Virginia Beach brought together professional and amateur athletes for three action-packed days of sports competitions, featuring divisions like skateboarding, bouldering, and more. Festival-goers gathered to watch and cheer for their favorite athletes as they competed.

Beyond the competitions, visitors immersed themselves in the vibrant atmosphere, exploring local brands at pop-up shops and enjoying coastal cuisine at nearby restaurants. For those seeking adventure, spine-tingling experiences such as skateboarding with athletes or skydiving on Virginia Beach‘s shores were available.

Whether visitors wanted to unwind or seek even more excitement, JACKALOPE Virginia Beach offered diverse options. They could relax on the beach, soaking in serene coastal vibes, or amp up their energy with electrifying music performances at Neptune’s Park.

Festival Features


  • Exclusive 2-hour VIP vert jam session with pro rider Mitchie Brusco
  • Skate and Brunch event with Guinness World Record holder Chad Caruso
  • Open skateboarding sessions for shredder pass holders in the skatepark
  • Dedicated open vert sessions for shredder pass holders
  • Open bouldering sessions for scramble pass holders


  • Street skateboarding: Men, Women, Grom Boys, and Grom Girls
  • Vert skateboarding: Men, Women, Grom Boys, and Grom Girls
  • Bouldering: Men and Women DYNO and Citizen competitions
  • BASE jumping: Men and Women precision competition
  • Skimboarding: Men, Women, Grom Boys, and Grom Girls
  • Roller skate: Men and Women


  • New 60-foot wide vert ramp
  • Custom skatepark crafted by California Skatepark
  • 100-foot bouldering wall built on the sand
  • The only legal building BASE jumping event in the U.S.
  • 50-foot moto X jump
  • Skateboard mini ramp


  • Moto X showcase
  • BMX showcase with the Monster Energy team
  • Flatland skimboarding showcase

Additional Attractions:

  • Game of S.K.A.T.E hosted by Skate Cop Ryan Christian
  • Pop-up shops and gourmet food trucks
  • DJ sets to keep the energy flowing

Shined on a 360-Degree Level

  • Several blog posts and multiple publications across Facebook, Instagram, TikTok and Youtube
  • Amplification campaign across social networks
  • 1 teaser and 1 main recap video with over 50K views each across combined social media platforms
  • 19 custom content creation videos featuring local and international athletes to promote the event and destination
  • PR operations conducted in local and specialized press

“JACKALOPE — the biggest action sports festival on the beach”

Dave Duncan

The results?

More than 550 local and international athletes
with 6 major competitions
More than 47,000 festival-goers
attended over the 3 days
6 competition & 3 demo disciplines
during the weekend

Special thanks to our partners

Fueled by: Monster Energy

In collaboration with: Coastal Edge

In partnership with: Aid Another

Supported by: Skullcandy, Tech Deck, Jarritos, iFly VA Beach, Beach Day, Kona Big Wave, Michelob Ultra, NÜTRL, Chesapeake Bay Distillery, ECPI University and Virginia is for Lovers

Sanctioned by: Send It Climbing Gym, Skim USA and World Cup Skateboarding

The event is an invitation of: Visit Virginia Beach

An initiative of: Tribu Expérientiel