JACKALOPE

VIRGINIA BEACH 2024

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The project

”JACKALOPE Virginia Beach is the biggest Action Sports Festival on a beach in the world,” stated Dave Duncan on the mic over the weekend, (one of the most famous MCs in the skateboarding industry). JACKALOPE Virginia Beach brought together professional and amateur athletes for three action-packed days of sports competitions, featuring divisions like skateboarding, bouldering, and more. Festival-goers gathered to watch and cheer for their favorite athletes as they competed.

Beyond the competitions, visitors immersed themselves in the vibrant atmosphere, exploring local brands at pop-up shops and enjoying coastal cuisine at nearby restaurants. For those seeking adventure, spine-tingling experiences such as skateboarding with athletes or skydiving on Virginia Beach‘s shores were available.

Whether visitors wanted to unwind or seek even more excitement, JACKALOPE Virginia Beach offered diverse options. They could relax on the beach, soaking in serene coastal vibes, or amp up their energy with electrifying music performances at Neptune’s Park.

Festival Features

Experiences:

Exclusive 2-hour VIP vert jam session with pro rider Mitchie Brusco
Skate and Brunch event with Guinness World Record holder Chad Caruso
Open skateboarding sessions for shredder pass holders in the skatepark
Dedicated open vert sessions for shredder pass holders
Open bouldering sessions for scramble pass holders

Competitions:

Street skateboarding: Men, Women, Grom Boys, and Grom Girls
Vert skateboarding: Men, Women, Grom Boys, and Grom Girls
Bouldering: Men and Women DYNO and Citizen competitions
BASE jumping: Men and Women precision competition
Skimboarding: Men, Women, Grom Boys, and Grom Girls
Roller skate: Men and Women

Installations:

New 60-foot wide vert ramp
Custom skatepark crafted by California Skatepark
100-foot bouldering wall built on the sand
The only legal building BASE jumping event in the U.S.
50-foot moto X jump
Skateboard mini ramp

Demos:

Moto X showcase
BMX showcase with the Monster Energy team
Flatland skimboarding showcase

Live Music:

Friday: Featuring Tomii, Siah Pimpin, Soft Plan, Lloyd Vines, Kami & Akuma, Pearloid, Nems, and Royce da 5’9″
Saturday: Featuring DJ All Naturel, Fish Scale, Kubotans, Artel Carter, Nothing Nowhere Now Here, Rob Roy, and Fam-Lay & Friends

Additional Attractions:

Game of S.K.A.T.E hosted by Skate Cop Ryan Christian
Pop-up shops and gourmet food trucks
DJ sets to keep the energy flowing

Shined on a 360-Degree Level

Several blog posts and multiple publications across Facebook, Instagram, TikTok and Youtube
Amplification campaign across social networks
1 teaser and 1 main recap video with over 50K views each across combined social media platforms
19 custom content creation videos featuring local and international athletes to promote the event and destination
PR operations conducted in local and specialized press