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The project

RED BULL has given mandate Tribu Expérientiel to produce, handle logistics and coordinate the 6 weeks RED BULL Pit Stop Challenge tour of Couche-Tard Quebec gas stations. The tour ended with a grand finale at a VIP event with the RED BULL Racing pilots at Montreal’s Casino. Following the finale the RED BULL activation moved to the circuit Gilles Villeneuve at Montreal Grand Prix.

The experience

During the tour, Couche-Tard customers, on teams of 2 or 3, had the opportunity to do a tire change on a RED BULL F1 simulator using real tools provided by REB BULL RACING team mechanics.

The 16 fastest teams were invited to the Grand Finale at Montreal’s New City Gas. The winning team went home with a VIP experience package to redeem at the Canada GP with the RED BULL RACING pilots.

The results?

6 weeks
of activation
12 cities
around the province
16 stops
Couche-tard gaz stations
16 finalists
1 winner team