The project

SAIL and Tribu Expérientiel hit the road direction Ontario to set up the SAIL zone at Big Sky Music Festival and at River and Sky camping festival. The aim of this activation was to allow festival-goers to enjoy a relaxation area while discovering SAIL products.

The experience

The SAIL zone settled in the center of both festivals for a weekend. On the schedule: a s’mores station, a contest registration zone and a camping area with several hammocks, tents and camping chairs. Festival-goers enjoyed the chill space and left with camping mugs and SAIL hats.

The results

2 festivals
4 days
51 hrs of activation
1017 s’mores
7800 festival goers
3858 engagements
766 contest registration
2 big winners