TELUS X IRONMAN

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The project

On June 23rd and 24th 2018, Mont Tremblant village hosted the IRONMANwelcoming more than 5,300 sports addict. TELUS, one of the proud partners, mandated Tribu Expérientiel to design a unique activation which will benefit the athletes as much as their supporters.

Digital and on-site activations were part of our strategy for the sprint, the 5i50 and the IRONMAN 70.3.

 

The experience

The IRONMAN 70.3 is the opportunity for the athletes to demonstrate their abilities, but also their mental strength. To help them perform, TELUS invited athletes’ families and friends to record short encouragement videos. These videos were broadcast during the race and aimed at giving them a new boost of energy. Is there a better way to motivate them than with their relatives cheers? Such an emotional experience! Because TELUS accompanies athletes and their supporters until the end, the team was also present on August 19th for the full IRONMAN, in Mont Tremblant.