TELUS X IRONMAN 2019

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The project

On June 23rd & 24th and on August 17th & 18th 2019, Mont-Tremblant was filled with the IRONMAN energy. TELUS, one of the proud partners of the event, mandated Tribu Expérientiel’s team for a second year to undertake a special activation for athletes and their supporters.

The experience

IRONMAN is an opportunity for athletes to demonstrate their athletic abilities, but also the great strength of their minds. To help them perform, TELUS invited participants’ loved ones to make a short cheering video for athletes. These videos were then linked to the chip that each athlete wears and the broadcast was released in more difficult moments such as the last kilometers of the race, giving them a well timed boost of confidence and moral. Is there a better way to motivate someone’s race than with the cheers of their relatives? A emotionally strong experience.

The results ?

2 week-ends
7 days of activation
1239 videos made
2911 participants