World food day
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The project

The food supply is becoming more diversified and there are many opportunities to discover new products, yet in Canada, food access is still a luxury for many kids. For the World Food Day, Danone uses its voice to raise awareness and remind everyone that together we have the power to change the situation.

Objective: Create an impactful video that will be shared on social networks to communicate the values ​​of Danone, founding partner of the Breakfast Club, and engaged for 20 years in the mission so that no child goes to school hungry.

The concept


At a time where social networks and “instagramable” food images are an integral part of our daily lives, it is important to remember that access to food is not obvious to everyone. A short video that contrasts the impression of abundance with the reality of many Canadians.

You want to make a difference in the lives of young Canadians? Join Danone and the Breakfast Club right here