TikTok’s growing popularity in recent years makes it an important social media that can no longer be overlooked when a brand wants to establish its presence on the Internet.
With more than a billion active users, as of September 2021, the Chinese-born app offers lots of opportunities, whether organic or paid, to reach audiences by using content advertising.
This growing popularity, especially among 16 to 24 year olds, who represent 41 % of total users, according to Adviso, can help you and your business build brand awareness and generate sales.
Why should I use TikTok?
How is TikTok different from other social media?
Isn’t TikTok only for children?
These questions will be answered in the next few lines and you may realize that the social network has a lot to offer and can no longer be considered as a passing fad.
A still underutilized playground
Although the app is relatively new, projections show very interesting prospects for its growth. In the United States, for example, the number of active users could increase from 45,3 million to 60,3 million by 2024, according to eMarketer.
However, this growth does not necessarily seem to attract as many advertisers as it should right now/as one might think. According to Adviso, only 4% of them are currently on TikTok.
Therefore, using this platform represents a big opportunity, whether it is to promote products, services or to build brand awareness, especially when comparing to Facebook or Instagram, which are very saturated and where it is very difficult to stand out at the moment.
Additionnaly, Tiktok’s algorithm is much more interesting than the ones on Facebook or Instagram. Publications are gaining much more traction there. On Facebook and Instagram however, organic reach is very low, often resulting in efforts to interact with target audiences to nothing, despite considerable amounts spent on promotion.
TikTok is also an extremely easy way to interact with your followers, especially if your clientele is young. It’s another tool that should definitely end up in your promotional arsenal.
The case of Laurent Dagenais, chef and content creator
Chef Laurent Dagenais is a good example of what TikTok can bring and its interesting features, whether we’re talking about its algorithm or its extraordinary scope.
Admitting he first “saw TikTok as an app for young people”, he was convinced to give it a go and started posting short videos of himself cooking all kinds of food.
In 7 months, the Montrealer has built an audience of no less than 820 subscribers.