Sun Life

Parcours Simplement Brillant
Previous Project Next Project

The project

The ‘’Parcours Simplement Brillant’’ was created following Sun Life financial’s need to connect and exchange with Quebecers. To allow this this to happen, a colored and dynamic space was created by the Tribu team in partnership with Sun Life’s team. This concept was followed by a 12 week tour with 9 stops in different cities around the province and all the logistic was taken care of by our team.

The experience

For a weekend, the ‘’Parcours Simplement Brillant’’ was set up in popular places (festivals, public markets, etc.) to meet people by inviting them to take a break with the Sun Life squad. All kinds of activities were adapted for all ages and tastes; yoga sessions, local product tasting, live music and even the ‘’Dual’’ where they could test their knowledge to win 5000$ worth of financial products.